B-to-C Events
Organic Valley Starts an American Cheese Revolution
Organic Valley’s American Cheese Revolution Tour, a mobile sampling tour to promote its new American Cheese Singles, is traveling to retailers, family-friendly events and community venues in major markets to promote its unprocessed, 100 percent organic cheese slices. Through a partnership with Healthy Child Healthy World, the six-week tour, which launched in August, also educates...
Fashion Takes Off At Düsseldorf Airport
To encourage German consumers to think of their local airport as not just a hub for travel, but as a destination in and of itself, the Düsseldorf International Airport will on Oct. 7 turn its check-in area into FashionAirport—a fashion show activation complete with a 164-foot long catwalk, runway and models. The airport is hoping...
‘The Cut’ Drives Fashionistas in Style
To drive awareness for The Cut, New York magazine’s fashion blog, the publication provided six SUVs to transport attendees at Fashion Week in New York City to and from downtown and uptown events. Dubbed “The Cut Shuttle,” the wrapped, branded Cadillacs provided a stylish ride between the two major Fashion Week centers, Milk Studios and...
Nokia Partners with Green Day on New Music Service
Nokia on Sept. 15 launched its new music streaming service called Nokia Music with an intimate concert by modern punk legends Green Day, who are producing exclusive streaming playlists on the service for Nokia Music customers. The launch event was designed to encourage fans to check out one of the 150 free playlists or one...