B-to-C Events
Amex Aces US Open Experience
As if the world-class tennis weren’t enough, American Express took it up a notch at this year’s US Open with a 20,000-square-foot interactive Fan Experience designed to showcase its services and enhance the action on and off the courts. This marks the credit card company’s 19th year as a U.S. Open sponsor. The two-week tennis...
HBO Drives ‘Boardwalk’ Tune-In
To create some excitement for the new season of its series “Boardwalk Empire,” HBO on Sept. 13 and 14 set out to bring some of the spirit of the 1920s to life in New York City with the help of mobile app provider Uber. The network deployed 10 vintage Packards, Cadillacs and Rolls-Royces all over...
Canadian Football League Celebrates Centennial
It’s been 100 years since the Canadian Football League first kicked off, and to celebrate, the league has sent out a cross-country branded Grey Cup 100 Tour Train to meet fans all across the Great White North and drive excitement for the fall season.
Woolite Puts a Stylish Spin on Laundry
Detergent brand Woolite this September executed its first-ever Fashion Week activation with a pop-up shop in New York City’s SoHo neighborhood. The WooliteWashed Boutique kicked off its 11-day run on Sept. 5 with a press event, and then opened to the public on Sept. 6 with a consumer event that coincided with Fashion’s Night Out...