B-to-C Events

Tough Mudder is an endurance event series in which participants attempt 10–16 mile-long military-style obstacle courses.

Our Curated List of Not-So-Tourist Attractions for the Idea-Seeking Event Marketer Traveling on business? Have a half-day to yourself? In this series, we explore popular event destinations and mine our sources for lesser-known sites of inspiration. From unbelievable food and beverage adventures to immersive entertainment to, as you’ll see below… painting little “happy clouds,” consider […]

Southwest Airlines at Music + Ideas Festival 2016 Southwest Airlines in April helped student entrepreneurs take their business concepts “from the dorm room to the boardroom” with its title sponsorship of the Music + Ideas Festival 2016 spring tour. Aligning itself with festival creator RECESS, which launched the event in 2013, the brand aimed to showcase […]

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