B-to-C Events
Event Wi-Fi Face Off: Rent or Own?
Every event organizer faces this question at some point: Should I provide wifi at my event? Since the desire is almost always there, and usually budget will make the decision. Let’s assume the answer is yes. So, you’ll put in wifi. Your attendees will love you. But now you face the real tough issue of...
Kawasaki Launches New Ninjas in Times Square
Kawasaki is going all ninja in Times Square on Thursday, Sept. 13, for the launch of its two newest Ninja motorcycles at the Ninja Times Square Takeover. The Japanese performance motorcycle brand will introduce New Yorkers to the latest Ninjas from 11 a.m. to 8 p.m. inside the two-block long celebration.
EM’s Tour of the Summer Olympics
Yes, we were there. No, you were not. Yes, we ate fish and chips—and yes, we returned from London with a full field report of the brand activations you wish you saw at the 2012 Summer Olympics. From the Coke Beatbox that blew minds to the Cisco House perched above Olympic Park, our editors give...
Huawei Device USA Goes Experiential
Huawei Device USA, a subsidiary of the Chinese-based information and communications technology provider, launched its first experiential campaign at Taste of Chicago from July 11 to 15, giving U.S. consumers their first “taste” of Huawei smartphones and tablets from carrier partner T-Mobile. The campaign’s theme, “Access Smarter,” highlights the accessibility, quality and affordability of the...