B-to-C Events
MetroPCS Dials Up Black Friday Promo
MetroPCS, the no annual contract wireless provider, on Black Friday went where its customers could be found on the day after Thanksgiving—on the lines outside of malls waiting for stores to open. The effort reached an estimated 5,000 to 6,000 people and helped boost Black Friday sales of the Galaxy S3 handset, a recent addition...
Macallan Tastings Immerse Fans in Scotch Whisky
To encourage brand affinity and to provide an exclusive experience for its drinkers, single malt scotch whisky-maker The Macallan hosted free private tasting shows for consumers over four nights, Nov. 27 through Nov. 30, at The Altman Building in New York City. Each session of the Raise The Macallan event included about 250 consumers who...
How Frank’s Red Hot Fired Up Underperforming Markets
Frank’s Red Hot, a product of Reckitt Benckiser, has just wrapped its first-ever mobile tour, the Frank’s to the People Tour, a 10-month journey across 25 states and more than 250 stops, designed to bring the sauce to underperforming markets and encourage trial with consumers who’ve not been introduced to Frank’s line of hot sauces....
Jamba Juice Leads ‘Twilight’ Workout
Thinking that the 1,500 campers living in a tent city awaiting the premiere of “Breaking Dawn – Part 2” would want to stretch a bit after sleeping on the asphalt surrounding Los Angeles’ Nokia Place, Jamba Juice, the specialty-smoothie retailer, on Nov. 9 gave them the opportunity to do just that. The film is the...