B-to-C Events
CityTarget Takes Aim at Urban Shoppers
To promote the July 25 grand opening of Chicago’s new CityTarget, the retailer created a series of experiential activations that engaged consumers and excited them about the new store. The store is one of five smaller-scale “urban” Targets slated to launch this year in Los Angeles, San Francisco and Seattle. The new stores are about...
Geico Revs Up Sturgis Rally Sponsorship
For this year’s Sturgis Motorcycle Rally, Geico, a lead sponsor for the eighth year, moved into high gear to draw new customers and get the Lizard (or Gecko) out all over its competition. Sturgis is the biggest bike rally in the U.S., with more than half a million riders on the streets of Sturgis, S.D.,...
Stonyfield Enlists Food Superheroes
Stonyfield, the organic dairy brand, this summer is activating a Know Your Food mobile tour to educate consumers about healthy food choices. The six-city tour includes grassroots marketing, small community events and guerrilla sampling at each stop and ties in with Stonyfield’s year-long Food Superheroes online campaign.
BP Fuels An Olympic Connection
With a mirror-encased shell that creates a look more Buck Rogers than eco-friendly fuel company, BP’s Fueling the Future experience focused on the “many practical, progressive steps” the oil company is taking to help the world become more efficient and eco-friendly.