B-to-C Events
Brands Geek Out for 43rd Comic-Con
The 43rd Comic-Con International wrapped on July 21 and everyone from Batman to Bart Simpson came out to meet the fans and fanatics in San Diego at what has become the biggest annual gathering of pop culture icons in the U.S. The fun began on July 18, and from the first moment, the biggest entertainment...
Toyota’s Creation Station Tour Hits the Road
Toyota this summer has launched an expanded version of last year’s Prius v Creation Station campaign to include a wider selection of its family-targeted vehicles such as the 2013 Avalon, the Highlander, Landcruiser, Yaris and more. The tour launched July 4 at Fair Saint Louis and through December will travel to lifestyle destinations that align...
EventTech 411: Photo and Video
Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly...
Budweiser Mashes Up Pool and Soccer
To support its sponsorships of Major League Soccer and FIFA, Budweiser is on the road this summer to MLS games, festivals and retail locations throughout the U.S. The tour launched on May 19 and will have about 200 total event executions across 25 markets before it wraps on October 16.