B-to-C Events
Kelloggs Invites Kids Into The Kitchen
Though the Kellogg’s Kidz Kitchen has been going strong for six years as part of The Food Network South Beach Wine & Food Festival’s Fun and Fit as a Family event, the recent news that the cable network will launch a food magazine for kids proves that Kellogg’s was onto something all along.
First Niagara Snaps Concert Superstars
First Niagara Bank is leveraging its sponsorship of the First Niagara Pavilion, an amphitheater in Burgettstown, PA, with a music-themed photo activation on concert days that encourages people to visit local bank branches to open checking accounts. The first “Superstar Snapshot” activation took place on June 2; there will 12 more throughout the summer.
History Takes 80-foot Grill Across the Country
A&E network History is on the road this summer with its first Cross Country Cookout, a nine-city tour of American festivals featuring the Ultimate Smoker and Grill truck. A barbeque chef helms the truck, which can cook up to 2,000 pounds of BBQ at once.
GoGo squeeZ Gets Kids Passing The Play
As consumers become more health conscious—especially about their kids—more and more brands are looking for ways to get those little guys excited about getting on board with healthy, tasty snacks and playing that doesn’t involve a game controller.