B-to-C Events
‘The Cut’ Drives Fashionistas in Style
To drive awareness for The Cut, New York magazine’s fashion blog, the publication provided six SUVs to transport attendees at Fashion Week in New York City to and from downtown and uptown events. Dubbed “The Cut Shuttle,” the wrapped, branded Cadillacs provided a stylish ride between the two major Fashion Week centers, Milk Studios and...
Nokia Partners with Green Day on New Music Service
Nokia on Sept. 15 launched its new music streaming service called Nokia Music with an intimate concert by modern punk legends Green Day, who are producing exclusive streaming playlists on the service for Nokia Music customers. The launch event was designed to encourage fans to check out one of the 150 free playlists or one...
The Quiet Side of Sponsorship
Event sponsorship can be a large opportunity for brands to connect with attendees via contests, prize wheels and photo ops. But every so often, sponsors take a more behind-the-scenes approach that entails primarily financial support rather than glitzy activations. Take Baltimore’s recent Star-Spangled Sailabration, which took place earlier this summer and commemorated the bicentennial of...
Amex Aces US Open Experience
As if the world-class tennis weren’t enough, American Express took it up a notch at this year’s US Open with a 20,000-square-foot interactive Fan Experience designed to showcase its services and enhance the action on and off the courts. This marks the credit card company’s 19th year as a U.S. Open sponsor. The two-week tennis...