B-to-C Events
Clear Channel Unveils Digital Dunk Tank
This summer, Clear Channel Spectacolor, a division of Clear Channel Outdoor, is activating in New York City the “Times Square Dunk Tank,” an interactive billboard, Facebook app and live interaction program designed to appeal to consumers and impress advertisers.
Zippo Rocks Out With Music Tours
Zippo’s summer brand activation, “Zippo Encore,” integrates music, a sweepstakes, giveaways, social media and online marketing with retail sales—all of which are totally relevant to its target audience of males ages 18 to 35. And it does so in the cluttered environment of a music concert where attendees’ attention span is, shall we say, probably...
Macy’s Culinary Chefs Hit the Road
Macy’s on May 30 launched a 15-city road trip that has chefs from its Culinary Council performing cooking demonstrations and food tastings and features local culinary talent at each stop. After it concludes in mid-July, “Macy’s Great American Chefs Tour” will air as a 26-episode weekly series on public tv stations beginning in September.
Claritin Offers EcoCab Rides
Claritin Canada, a division of Merck, for a week in May took over Toronto’s streets with the Pedal for a Greener City campaign. The month-long initiative offered free EcoCab rides to residents and invited them to help create a greener city by voting for one of three potential urban green projects proposed for Evergreen Brick...