B-to-C Events
How Canon Turned A Contest Into A Live Portfolio
Canon last November held a red-carpet premiere at New York City’s Museum of Natural History to launch “When You Find Me,” a short film inspired by eight winning photos submitted in an online user-generated contest. During that evening, 600 guests filed through a gallery that showcased each of the more than 96,000 submissions before the...
Harlem Hosts Its First TEDx Event
It was only fitting that TEDx would make its way to Harlem, a community in upper Manhattan that has a rich history of ideas and innovation that started in the 1920s with the Harlem Renaissance. During that period, Harlem’s community became a hotbed for theater, literature, art and music that has since become an indelible...
Inside Yale’s First TEDx event
On a brisk winter day this February, 400 students, faculty, alumni and local community members converged on Yale University’s neo-gothic campus to experience the school’s first-ever TEDx event. Yale had been host to other TED-affiliated events, including a livestream of a TEDxWomen conference from the TEDGlobal event in Edinburgh, Scotland, and a Salon with a...
Open Sourcing Drives TED’s Global Platform
Global event portfolios can be a blessing and a curse. On the plus side, they give event and conference producers the ability to reach worldwide audiences on a local level by deploying fully-branded and turnkey “events in a box.” On the downside, global marketers, despite their best efforts, still struggle to make each live experience...