B-to-C Events
What Makes TED Tick? TED Talks (to EM)
Attendees of all stripes flock to it. Brands can’t wait to get a piece of it. And the world can’t seem to get enough of it. “It,” of course, is TED, the fast-growing event platform that’s shaking up the typical conference format and showing event marketers the value of co-creating content with consumers. EM takes...
EMS 2012: Tweet it Like You Stole it
The 10th annual Event Marketing Summit is officially behind us now, and for those on-site at the Sheraton Hotel and Towers in Chicago the sessions were sizzling hot, the keynotes were right on pitch and the drinks were bottomless. But the goodies weren’t just for those folks who saw it live. Twitter was all a-flutter...
EMS 2012: Microsoft’s Phone Launch
Launching a new product or program requires a big splash, immediate engagement—and ultimately sales. Marketers have to create buzz, trial, influencer recommendation and combine them to drive sales. For the newest Windows Phone, social media and influencer events helped Microsoft’s launch campaign fire on all cylinders, creating reach, frequency and recommendation.
EMS 2012: Beer Me, Again
Men love beer more than women love chocolate, Lesya Lysyj, cmo at Heineken and closing keynoter at the Event Marketing Summit on May 2, told the nearly 500 marketers in the room as she opened her discussion of the Heineken brand’s attack on the sinking beer category in 2011. The brand saw that, although the...