B-to-C Events
Dance Revolution Reaps Rewards For Heineken USA
The music industry changes rapidly. And in the late 1990s, electronic dance music, or EDM, gave birth to raves and gave djs a chance to get out from behind the scenes and launch their own careers. The EDM movement lost some momentum during the early 2000s, but in the past few years has again been...
Torani Transforms Its Trade Outreach Program
It isn’t often that a b-to-b tour gives rise to one that connects with consumers, too. As a matter of fact, it’s quite unusual, says Julie Garlikov, vp-marketing at Torani, the Italian coffee syrup brand. But that’s exactly what happened last year when Torani took to the road with its bottles, cups and blenders, hitting...
Nike’s Broadway Bowl Celebrates NFL Draft
Nike on April 27 turned New York City’s Times Square into the Broadway Bowl, a full-on, truss-enclosed football field at Broadway and 42nd Street. The brand invited former NFL players, current athletes, cultural influencers, and officers of the NYPD and FDNY to play a 30-minute five-on-five flag football game, to build excitement around the draft...
Ford Opens Pop-Up Dealerships in San Francisco
Ford has begun a series of pop-ups in San Francisco, where the brand currently has no formal dealership, to reconnect with consumers and remind them that the brand is on the forefront of technology, sustainability and performance. The first in the series of four Go Further pop-ups was open from April 13 to May...