B-to-C Events
Inside Out: The Magic School Bus
To celebrate the 25th anniversary of “The Magic School Bus” book series, Scholastic this past October invited a class of second-graders from the United Nations International School to Pier 84 in Manhattan where The Magic School Bus rose from the Hudson River on a barge. Scholastic used its educational Magic School Bus, which tours the...
Electronic Arts Targets Man City Football Stadium
In the United Kingdom, football, or soccer to we colonists, is the number one spectator sport, and EA’s FIFA soccer game is the biggest selling title for the game maker in that country, too. To keep the marriage happy and grow its market, the brand has established a permanent footprint called the EA Sports Blue...
Bacardi Seeks Out The World’s Best Bartenders
Bacardi USA this year is celebrating its 150th birthday and to kick the year off right, House of Bacardi set out to crown the best bartender in the world through its 2012 Bacardi Global Legacy Cocktail Competition. The finals were Feb. 19 and 20 in Puerto Rico, where the 26 regional winners from all over...
Blue Cross Blue Shield Creates Garden Oasis
Health insurance company Blue Cross and Blue Shield of Florida returned to the Food Network South Beach Wine & Food Festival in Miami (Feb. 23 to 29) this year as a title sponsor of the SOBE Fun and Fit area where it encouraged families to pursue a healthy lifestyle through activities that focused on a...