B-to-C Events
L’Oreal’s Traveling Studio Offers Hair Analysis
L’Oreal Paris is traveling the country with a mobile luxury hair salon to raise awareness for its new Advanced Haircare line of products. Attendees receive hair washes with L’Oreal products, samples and personalized consultations with stylists trained in hair analysis.
adidas Gives Santiago Marathon Runners a ‘Boost’
adidas’s new Boost running shoe boasts special foam cushioning that is designed to better absorb and return energy to the wearer, resulting in more efficient strides. To illustrate this concept, the brand at the International Santiago Marathon in Chile on April 7 “harvested footsteps” (with kinetic energy-absorbing tiles) and used the stored energy to give...
Beck’s Mixes Big Messaging with Intimate Events
Think large-scale mass marketing and small-scale targeted tastemaker strategies don’t mix? Grab a cold one and think again, Sparky. Anheuser-Busch Inbev this February proved that you can simultaneously go big and execute small to generate just the right blend of mass awareness and influencer appeal.
Muscle Milk Blasts Canada with Sampling Experiences
Muscle Milk in Canada this spring is deploying teams of brand ambassadors at sporting events all across the Great White North. These Protein trainers, as the brand calls them, are tasked with educating Canadian sports fans and athletes about the benefits of a protein-rich diet and handing out samples of the brand’s protein-rich bottled Muscle...