B-to-C Events
Courvoisier Gives Photo Activations A Boost
Courvoisier is using an Augmented Reality app-based photo activation to drive viral buzz for the launch of the newest addition to its line of cognacs, C by Courvoisier, at clubs, bars and restaurants in seven markets. On-site, brand ambassadors approach consumers with iPads to demonstrate how the app works and encourage them to download it....
Nestlé Booth Brings Attendees Home
The American Dietetic Association’s annual Food and Nutrition Conference and Expo, which gathers more than 8,000 registered dietitians, nutrition science researchers, policy-makers and healthcare providers, is a big deal for Nestlé.
Torani’s B-to-B Mobile Tour Stirs Up Consumer Interest
Italian coffee syrup brand Torani this summer will launch a new mobile tour aimed at the consumer market. Torani, which is headquartered in San Francisco, will kick off the tour in May at the 75th anniversary celebration of Golden Gate Bridge. From there the tour will hit festivals and fairs, such as the Portland Rose...
Inside The World’s Largest SEO Conference Series
The b-to-b trade show world gets a bad rap for being behind the rest of the event marketing industry when it comes to innovative experiential tactics, but the SES Worldwide Conference and Expo Series is out to remove that stigma with some seriously exciting ideas about how to present a trade show that’s entertaining and...