B-to-C Events

Event Guidance to Monitor Consumer Behavior at Auto Show Exhibit

January 15, 2016

Event Guidance technology to provide near-real time monitoring of consumer engagement – from dwell times to return visits and more – at four major auto shows in 2016, beginning with the North American International Auto Show in Detroit.

Partner Content

Maximizing Attendee Engagement and Value by Design

January 14, 2016

Attendee needs are parallel to Maslow's Heirarchy of Needs

Partner Content

ITA Group Creative Team Receives International Marketing and Communication Honors

January 13, 2016

West Des Moines, Iowa – ITA Group’s creative team, Communication Solutions Group, recently earned 15 MarCom Awards in the creative competition for individuals and companies involved in the concept, writing and design of print, visual, audio and web materials and programs.

B-to-C Events

The Five Most Buzzed About Bloopers of 2015

January 13, 2016

We’re often reminded at the beginning of each new year that this is a time to clean the slate and start anew. And while 2015 was a prosperous year in the events industry for many brands, others hit some snafus along the way. Now we’re taking a look back at the most newsworthy—and oops-worthy— stories […]