B-to-C Events
Fashion Takes Off At Düsseldorf Airport
To encourage German consumers to think of their local airport as not just a hub for travel, but as a destination in and of itself, the Düsseldorf International Airport will on Oct. 7 turn its check-in area into FashionAirport—a fashion show activation complete with a 164-foot long catwalk, runway and models. The airport is hoping...
‘The Cut’ Drives Fashionistas in Style
To drive awareness for The Cut, New York magazine’s fashion blog, the publication provided six SUVs to transport attendees at Fashion Week in New York City to and from downtown and uptown events. Dubbed “The Cut Shuttle,” the wrapped, branded Cadillacs provided a stylish ride between the two major Fashion Week centers, Milk Studios and...
Nokia Partners with Green Day on New Music Service
Nokia on Sept. 15 launched its new music streaming service called Nokia Music with an intimate concert by modern punk legends Green Day, who are producing exclusive streaming playlists on the service for Nokia Music customers. The launch event was designed to encourage fans to check out one of the 150 free playlists or one...
The Quiet Side of Sponsorship
Event sponsorship can be a large opportunity for brands to connect with attendees via contests, prize wheels and photo ops. But every so often, sponsors take a more behind-the-scenes approach that entails primarily financial support rather than glitzy activations. Take Baltimore’s recent Star-Spangled Sailabration, which took place earlier this summer and commemorated the bicentennial of...