B-to-C Events
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Partner Content
ITA Group Creative Team Receives International Marketing and Communication Honors
West Des Moines, Iowa – ITA Group’s creative team, Communication Solutions Group, recently earned 15 MarCom Awards in the creative competition for individuals and companies involved in the concept, writing and design of print, visual, audio and web materials and programs.
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B-to-C EventsThe Five Most Buzzed About Bloopers of 2015
We’re often reminded at the beginning of each new year that this is a time to clean the slate and start anew. And while 2015 was a prosperous year in the events industry for many brands, others hit some snafus along the way. Now we’re taking a look back at the most newsworthy—and oops-worthy— stories […]
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Partner ContentBarkley Kalpak x LG Twin Wash Product Launch
LG TWIN Wash Presents: Divide & Conquer on Broadway. In a Broadway-inspired event in New York City’s Theater District, LG on Nov. 3 launched its TWIN Wash laundry appliances with six performances featuring 16-foot-tall laundry puppets.
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Partner ContentPeople For Bikes
PeopleForBikes is a non-profit dedicated to the improvement in the future of bicycling.
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B-to-C EventsBridgestone’s Winter Classic Focuses on Fans
As seven-year presenting sponsor of the Bridgestone Winter Classic, the tire manufacturer has created a successful platform to build brand awareness and fan engagement, influence consumer purchase decisions and capture data for follow-up. The Winter Classic pits two popular hockey teams in an outdoor matchup on New Year’s Day and, along with fan activations at […]