B-to-C Events
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B-to-C EventsMicrosoft Defines the Four Ps of Experiential Marketing
Most marketers know the Seven Ps of marketing: Product, Price, Place, Promotion, People, Process and Physical evidence. But Scott Schenker, general manager-events at Microsoft, has put his own spin on it with what he calls the Four Ps of Experiential Marketing: place, purpose, pride and (cross) promotion, “Four things that can make a distinction between […]
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Partner ContentEvent Guidance to Monitor Consumer Behavior at Auto Show Exhibit
Event Guidance technology to provide near-real time monitoring of consumer engagement – from dwell times to return visits and more – at four major auto shows in 2016, beginning with the North American International Auto Show in Detroit.
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Partner ContentMaximizing Attendee Engagement and Value by Design
Attendee needs are parallel to Maslow's Heirarchy of Needs
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Partner Content
ITA Group Creative Team Receives International Marketing and Communication Honors
West Des Moines, Iowa – ITA Group’s creative team, Communication Solutions Group, recently earned 15 MarCom Awards in the creative competition for individuals and companies involved in the concept, writing and design of print, visual, audio and web materials and programs.
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B-to-C EventsThe Five Most Buzzed About Bloopers of 2015
We’re often reminded at the beginning of each new year that this is a time to clean the slate and start anew. And while 2015 was a prosperous year in the events industry for many brands, others hit some snafus along the way. Now we’re taking a look back at the most newsworthy—and oops-worthy— stories […]