B-to-C Events

PepsiCo next month is headed to Super Bowl 50’s Game Day Fan Plaza with NSPIRE, a restaurant-quality kitchen on wheels that will hand out samples of Tostitos Top ‘N Go tortilla chips and Korean beef barbecue, one of the dishes made by the company’s chefs and inspired by its food and beverage portfolio. The company’s […]

Michael Kort, Senior Creative Director at Time Inc.’s inVNT, will join the company’s London-based EMEA office from its New York headquarters, it was announced today by Scott Cullather, Global Managing Partner.

Because the Krapper Wrapper is so durable we were able to transfer it after our last porta-john use at the market to the porta-john at our local middle school football / soccer / baseball fields for year round exposure. This great new product from It's a Wrap was a big boost to our marketing plan, it helped us reach thousands of people we would not normally have reached. Daniel Haire, Nolensville Farmer's Market, President. info@nolensvillefarmersmarket.com

Seven years ago we published a comprehensive report on the State of Green meetings and events. We talked recycling, composting, paper-free events, refillable water bottles and innovations in solar and kinetic energy to power experiences. We launched a monthly series called Green Lights where we explored specific innovations in the “greening” of events. Then, gradually, […]

Large meetings and conferences are often categorized as either B2B or B2C. Why make the distinction? If we really want to make a meaningful connection with attendees and create an exceptional experience, we should think of events as P2P. Person to Person. Human interactions.