B-to-C Events
Grand Marnier ‘Lifts Spirits’ with On-Premise
Grand Marnier in February launched an on-premise sampling event and sweepstakes to raise awareness and encourage trial of its brand. The program runs through the end of March. Sampling events, which launched in February, are taking place in restaurants and bars in major cities and college towns where on-premise brand ambassadors, dubbed “The Reds” for...
Bentley Takes Drivers on a Winter Adventure
Throughout the month of February, luxury automaker Bentley Motors took over Kuusamo, in the province of Oulo, Finland, where it has created its Power on Ice winter driving adventure, set to conclude on Feb. 26. The lucky few who put up the 8,000 to 10,000 Euros that was the price of admission got behind the...
What’s Driving The Auto Industry in 2012
This will be a big year for the auto industry if the rising sales figures are any indication (welcome back to the top spot, GM!), and accordingly, several brands have put the pedal to the metal for this year’s auto show season. Technology is a star player for the brands seeking to draw press, industry...
EventTech 411: Social Media
Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this new...