B-to-C Events

Proscenium makes the list in Event Marketer's first ever Best Places

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We often think of Agency of Record relationships as a fixture of the advertising world, but in a grown-up event industry, where spend has increased and events are viewed as mission critical to business growth, the model is taking hold. Major brands have enlisted agency partners to manage entire portfolios of event programs, resulting, they […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] When it comes to creating thrills, chills and frictionless attendee experiences, Disney typically sets the bar. But this year’s Event Technology Award winners prove that the experiential industry can make a little magic, too. Like the first-of-its-kind Oculus Rift experience by Merrell, that had Sundance festivalgoers braving precarious suspension […]

Here’s how to give your event branding a unique flavor that your participants can’t resist.