B-to-C Events

The thought of somebody like me attending Oracle OpenWorld this past October at first seemed like a stretch. Oracle? Isn’t that some sort of prophesy? And “java,” the programming language, to me typically evokes the smell of strong, sweet black coffee. After all, I’m a business writer, not a developer. I use words, not code. […]

We utilize porta-johns at several of our events. Normally they are an eyesore that we had  placed in the back of the event out of the way. But by using the It's a Wrap Krapper Wrapper that was custom made for us, we were able to place the porta-johns right beside the road to use as another marketing tool. By doing this we were able to get 2 extra days of exposure for each event on this busy stretch of US highway. And not only that, it was a very unique 3-dimensional Advertisement that was not soon forgotten.

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 Theft-deterrent

Inside the methodology and the motivation with head of events Scott Schenker The subject line on the email only contained two words: One Microsoft. But the impact of the message would inspire one of the most prolific event organizations in the industry to completely rethink the way it does events. The note arrived in the […]

Most marketers know the Seven Ps of marketing: Product, Price, Place, Promotion, People, Process and Physical evidence. But Scott Schenker, general manager-events at Microsoft, has put his own spin on it with what he calls the Four Ps of Experiential Marketing: place, purpose, pride and (cross) promotion, “Four things that can make a distinction between […]