B-to-C Events
Madria Sangria Sets Out to Get Fruity at Beer Fests
Madria Sangria, an E&J Gallo Wines brand, has been hitting non-traditional venues to showcase its fruit flavors with its Fruit Stand sampling experience. The brand hit the Houston Tamale Festival, Oktoberfest and Step Up Women’s Network Members Celebration in Los Angeles, the San Francisco Ski and Wine Expo, Taste of Orlando in Florida and The...
New Mexico Boosts In-State Vacations with GPS Journey
To promote in-state vacations, the New Mexico Tourism Department this summer had residents downloading a GPS-based app and searching the state for the legendary Billy the Kid (he was played by an actor) for a shot at $10,000. Dodge challenged consumers to use clues found on YouTube to hit the road and find “the first...
BULLETT Magazine Celebrates Anniversary in a Secret Garden
Art and fashion magazine BULLETT on Dec. 8 celebrated its one-year anniversary by turning its winter issue "The Secret" theme into a live secret garden party at the gothic revival synagogue Angel Orensanz Foundation on Manhattan’s Lower East Side. The secret garden theme started with an invitation to guests announcing the magazine’s anniversary party at...
Then and Now: Mobile Tours
In our Then and Now series, EM revisits old event marketing trends to find out where they’ve gone since we first reported on them. Are they old hats and has-beens? Or is that past up-and-comer a future best practice that’s now an industry standard? In this rolling installment, we re-examine some of 2007’s most popular...