B-to-C Events

Groupon on Nov. 8 transformed a coat drive into a live experience for families in need in its hometown of Chicago with a Winter Wonderland charity event, part of its efforts surrounding #GivingTuesday, of which it is a founding partner. The brand invited more than 50 Chicago families to come and pick up new coats […]

The Avery Brewing Strong Ale Fest features epic brews from craft breweries around the country, bringing the beers of brawn and this king of categories to one holding pen for your pleasure.

When it comes to technology conferences, with their thousands of attendees, hundreds of sessions and A-list entertainment, the mantra is usually go big or go home. But smaller tech conferences, like GitHub Universe, which took place for the first time over two days this fall in San Francisco, are growing in number. GitHub, the software […]

As we are in the midst of the holidays, we are inundated with tons of holiday ads, most of which can be basic and unoriginal, but every year, some brands go above and beyond creatively to catch our attention. From television ads, to pop up stores, we’re sharing our favorite mix of marketing campaigns from the 2015 holiday season.

ESPN partnered with Broadstreet for the sixth year for the boldest, glitziest, and most content-driven Upfront yet. Featuring an award show format, with over two dozen ESPN personalities and four executives in a fast-paced, lively environment, the event was both informative and entertaining.