B-to-C Events
NBC Rolls Out Free Fruit Fridays
NBC kicked off the 2012 leg of its Free Fruit Fridays program in Brooklyn on Jan. 6 by handing out fresh fruit to passersby from a branded Sprinter van. The effort is part of the network’s Go Healthy New York campaign that is visiting one of the five boroughs every Friday through February. Next stops...
Constellation Uncorks Surprising Insights
They say beer and wine don’t mix, but in the case of Toasted Head wine, bringing the two together created the perfect elixir. Food and wine festivals have long been the platform of choice for wine brands in search of loyal vinophiles. But Constellation Wines-owned Toasted Head this year has been breaking with convention and...
SoBe Heads to Campus with Study Break Tour
In an effort to deepen its connections with college students, SoBe on December 2 rolled out a two-week sampling program to 42 campuses via three separate tours that hit the Midwest, West and southeastern U.S. The SoBe Study Break Tour, which was housed in three converted food trucks, brought sampling events and challenges, both officially...
EM Interviews Rich Varga
There are brand ambassadors and there are Marquee Brand Ambassadors—those top-tier representatives that are highly trained and deeply trusted to be the face and voice of the brand in even the highest stakes marketing environments. Rich Varga is the latter, a front-line brand evangelist charged with representing the style and chic of the Chivas Regal...