B-to-C Events

When it comes to technology conferences, with their thousands of attendees, hundreds of sessions and A-list entertainment, the mantra is usually go big or go home. But smaller tech conferences, like GitHub Universe, which took place for the first time over two days this fall in San Francisco, are growing in number. GitHub, the software […]

As we are in the midst of the holidays, we are inundated with tons of holiday ads, most of which can be basic and unoriginal, but every year, some brands go above and beyond creatively to catch our attention. From television ads, to pop up stores, we’re sharing our favorite mix of marketing campaigns from the 2015 holiday season.

ESPN partnered with Broadstreet for the sixth year for the boldest, glitziest, and most content-driven Upfront yet. Featuring an award show format, with over two dozen ESPN personalities and four executives in a fast-paced, lively environment, the event was both informative and entertaining.

Flip on your television any day of the week and you’ll find a food show. From culinary travel shows, to food talk shows to highly rated cooking competitions, an entire generation of foodies has infiltrated the market—bringing their fickle palates and their sophisticated food knowledge with them. And that trend has trickled down into events. […]

American Express is known for its ambitious activations, and on Aug. 26 at the American Express Rally on the River, the financial services giant delivered once again. To celebrate its long-running sponsorship of the US Open tennis tournament, Amex served up the first-ever hydro-interactive tennis experience at Pier 97 in New York City. The VIP […]