B-to-C Events

American Express is known for its ambitious activations, and on Aug. 26 at the American Express Rally on the River, the financial services giant delivered once again. To celebrate its long-running sponsorship of the US Open tennis tournament, Amex served up the first-ever hydro-interactive tennis experience at Pier 97 in New York City. The VIP […]

A distressing misuse of marketing space, our goal is to wrap all potties equally.

As photos give way to video as the sharable medium of choice, event marketers are leveraging real-time content to build buzz-generating stories around their experiences. Here, Ben Kaplan, ceo of PR Hacker, and presenter at EventTech 2015, takes you inside 9Lives cat food’s re-launch of its “spokescat” personality Morris the Cat at the South by […]

Event planners constantly ask whose event solutions they should buy, but the first question they should be asking themselves, is what value they’re looking to get from their AV provider.

The Hudson Project is a 3-day music and arts festival in Saugerties, New York.