B-to-C Events
New Tech Blood at South by Southwest
The South by Southwest (SXSW) Music, Film and Interactive festival is one of the top centers for innovation in the global technology sector. Startups flock to the Interactive portion of the festival by the dozen to court investors and pitch new clients. Some are revolutionary, some are destined for the dustbin and some are uniquely...
How to Reach The (Millennial) Young at Heart
To mingle with millennials, you have to go where they are, which most likely is on campus, at a concert or at the beach. Take a look at some programs that highlight the best ways to connect with this dynamic demo in ways that are meaningful, relevant and fun. Levi’s Heads to Campus
Symantec Infects Its Marketing Mix To Bring Norton To Life
If there’s one thing the Norton by Symantec brand wants consumers to understand, it’s that they’re vulnerable. Very vulnerable. They may not think they are, but anyone with a computer, mobile device or tablet is a potential target for scammers, phishers and cybercriminals who lurk all across the internet stealing identities, credit card numbers… any...
Tony’s Pizza Tours Midwest to Promote Its New Square Shape
This summer, Tony’s Pizza is connecting to families in the Midwest through its Behold the Power of the Square five-city tour that is bringing parents and kids fun carnival-style games to promote the brand’s new square-shaped pizza. The tour kicked off on June 8 in Memphis, TN, and wraps up in Omaha, NE, June 30....