B-to-C Events
Olympus Surprises Consumers on the Street with Free Cameras
To create buzz for its launch of the PEN E-PM1 camera leading up to the busiest shopping season of the year, Olympus gave away 1,000 $500 cameras to consumers on the street and on a JetBlue flight. The brand kicked off its two-week Pen Ready Project on Sept. 19 at its headquarters in Harrisburg, PA,...
Miller’s LiteGuards Protect Men From “Unmanly” Beers
All summer long, Miller Coors brought its Miller LiteGuards ad campaign to life in bars across 80 markets. From June until Aug. 31, the “LiteGuards,” Miller Lite’s trio of swimsuit-clad guardians of manliness, hit pubs and nightspots to find men making unmanly decisions, like drinking the “wrong” light beer.
New Mexico Scavenger Hunt Challenges Residents to Find Billy the Kid
To promote vacationing in New Mexico to residents of the state, the New Mexico Tourism Department devised the Catch the Kid campaign that challenged residents to embark on a summer-long scavenger hunt throughout the state to find the legendary Billy the Kid (he was played by an actor) and vie for a shot at $10,000....
Ben & Jerry’s Rolls Out Cool Campaign
When it comes to delivering a personal touch, other marketing disciplines have nothing on experiential. So when social media came on the scene, it was only natural that the two forces would come together to create a killer combination of live and virtual experiences.