B-to-C Events
Agency Executives Talk 2011—and 2012
The event industry seems to already be moving faster in 2012 than it did in 2011. If that’s possible. With strategies set and most budgets finally approved, watch for first-half action across all categories.
Hits From The New York City Food & Wine Festival
Though the majority of brands activating at last fall’s three-day Food Network New York City Wine & Food Festival presented by Food & Wine were food and beverage products, there were a couple of non-endemic brands that took a seat at the table, too. All turned out to take their best shot at connecting with...
FirstBank Gives Skiers A Free Lift
To raise awareness for its free checking accounts, FirstBank has rolled out a “Heli-Bus” to shuttle skiers and snowboarders to and from Copper Mountain, a ski resort 75 miles west of Denver. FirstBank, a regional bank with more than 125 locations primarily in Colorado, is Colorado’s largest locally owned bank and has additional locations in...
EM @ SXSW: DAY THREE
From the Palmer to the AT&T Center and all points in between, EM has been all over Austin, chasing down the big and small brands alike to see how they showed attendees at this year’s South by Southwest (SXSW) the love. Now the time has come to go inside and bring you the SXSW Interactive...