B-to-C Events
Social Media Top Tip: Facebook & Google +
In this monthly series, EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and facebook.com/eventmarketer for more.
Baby Boomers Go Nuts at AARP Event
Late-night disco parties. Packed resume seminars. High-tech virtual experiences. The over-50 set doesn’t look like it used to, Sparky. Baby boomers (those born between 1946 and 1964) are not only looking younger and living longer, they’re working well into their retirement years, embracing modern technology and redefining what it means to age gracefully.
Dial for Men Gets Dirty… and Clean
It all started on Facebook, and ended in Granby, CO, at the C Lazy U ranch from Aug. 26 to 28, where Dial for Men created Camp Dirt, a weekend of fun and filth designed to exemplify the brand’s mission inviting men to “Get your dirt on. We'll get it off.” The social media-driven sweepstakes...
SodaStream Creates Waste-filled Cage
This month, at-home soda maker brand SodaStream is circling New York City with a 12-foot by six-foot cage atop a trailer filled with empty soda cans and water bottles equaling the average five-year waste of a family of four. The vehicle is part of SodaStream’s integrated sampling and social media campaign to get consumers excited...