B-to-C Events
NY Lottery Gives Players a $1 Million Shot
The New York Lottery this year launched a program to promote its new Powerball game that challenges select finalists to hit a hole in one at local golf courses. Anyone who bought a ticket was eligible to enter the Powerball Hole-in-One Sweepstakes. The Lottery has selected the finalists who throughout the month of September will have...
Cubs Tap into History to Woo Fans
To inspire Windy City residents who may not already be Cubs fans to take an interest in one of their hometown teams, the Chicago Cubs this summer rolled out a new mobile vehicle with an old school touch. A fully branded, pinstriped shuttle designed to resemble a turn-of-the-century trolley is making the rounds around town...
BocceNation.com Brings Bocce to Times Square
To raise awareness and drive participation, BocceNation.com from Aug. 21 to 24 in New York City’s Times Square showcased the game known as lawn bowling to the English, boules or petanque to the French and bocce to Italians. The experience took place in conjunction with the New York City International Film Festival.
AMC Gives Comic-Con the Zombie Treatment
Banking on the same success its Comic-Con activation had last year when AMC launched its zombie series “The Walking Dead,” the network returned this July with a replica set from season one as it gears up for the return of the series in October. The set depicted the Merle Dixon character chained to the Atlanta...