B-to-C Events
The Wii U Unveil Takes Form
The first public unveiling of Nintendo’s newest gaming system, Wii U, was the biggest story to come out of E3 this year, and the exhibit environment lived up to the hype. The two-story booth’s clean white fabric exterior was kept under tight wraps until the doors opened, and was illuminated with color changing LEDs once...
Bethesda Comes Alive at E3
Bethesda’s exhibit created a big buzz from the outside thanks to some incredible scenery and media elements that played off the three game titles the developer focused on for E3, “Prey 2,” “Rage” and “Skyrim.” Incredibly detailed scenic reproductions of a dragon from the “Skyrim” game (he was wrapped around a big LED screen), and...
Ocean Spray Hits the Road on a Barcoded Sampling Tour
Ocean Spray through November is executing a mobile sampling tour that urges consumers to interact with the brand via a special logo-centric 2D mobile barcode known as a SnapTag, developed by tech provider SpyderLynk.
Crave Milk Gives Kids ‘Moohawks’
To promote its Crave chocolate and strawberry-chocolate milk as a healthy alternative to other drinks, Upstate Farms has partnered with the Cleveland Indians to connect with families in Illinois, Ohio and Michigan by giving kids “Moohawks” before each game. The stunt allows the brand to sample as well as educate consumers about the unique benefits...