B-to-C Events
McDonald’s Finds Multicultural Inspiration
When McDonald’s launched its “I Am Asian” campaign nearly eight years ago with the Asian and Pacific Islander-targeted website i-am-asian.com, the program attempted to bridge American life with Asian culture by peppering the site with history, testimonials and activities that would inspire the demographic to pursue their passions and dreams with McDonald’s support through scholarships...
Bacardi Launches Rum with Taste Challenge
The brand best known for its Puerto Rican rum has never had a spiced rum offering… until now. As its first entry to the spiced rum category, which has been dominated by a well-known pirate brand for years, Bacardi OakHeart set out to create a spirit that rum drinkers would love, liquor snobs would appreciate...
Green & Black’s Targets Chocolate Lovers
Green & Black’s is back on the road, taking its organic chocolate café to high-profile foodie events such as the Bon Appetit presents Chicago Gourmet (Sept. 23 to 25) and the Food Network New York City Wine & Food Festival (Sept. 30 to Oct. 2). The tour began earlier this year, then took a break...
Olympus Surprises Consumers on the Street with Free Cameras
To create buzz for its launch of the PEN E-PM1 camera leading up to the busiest shopping season of the year, Olympus gave away 1,000 $500 cameras to consumers on the street and on a JetBlue flight. The brand kicked off its two-week Pen Ready Project on Sept. 19 at its headquarters in Harrisburg, PA,...