B-to-C Events
Dial for Men Gets Dirty… and Clean
It all started on Facebook, and ended in Granby, CO, at the C Lazy U ranch from Aug. 26 to 28, where Dial for Men created Camp Dirt, a weekend of fun and filth designed to exemplify the brand’s mission inviting men to “Get your dirt on. We'll get it off.” The social media-driven sweepstakes...
SodaStream Creates Waste-filled Cage
This month, at-home soda maker brand SodaStream is circling New York City with a 12-foot by six-foot cage atop a trailer filled with empty soda cans and water bottles equaling the average five-year waste of a family of four. The vehicle is part of SodaStream’s integrated sampling and social media campaign to get consumers excited...
Amethyst Jeans Launches College Campus Tour
Premium junior denim brand Amethyst Jeans this week launched a campus tour that through Oct. 5 will give away thousands of pairs of free jeans ($25 to $48 suggested retail price) and other gifts on a swing through 11 colleges.
Handy Consumers Make Their Marks
There is a group of consumers out there that is almost impossible to define demographically, but they are affluent, smart and growing more numerous all the time. They call themselves makers, lifehackers and inventors and they delight in recycling found objects to make something new. Their inventions range the gamut from handmade crafts, quilts and...