B-to-C Events
901 Tequila Shows Consumers a Good Time with Free Concert
Every year, 901 Tequila, founded by singer Justin Timberlake, celebrates National 901 Day on Sept. 1 with special events that give back to consumers and retail accounts nationwide. This year it rocked out New York’s Irving Plaza with a free concert by the band FreeSol, which debuts its album “No Rules” on Oct. 11. Playing...
‘Got milk?’ Challenges Cheerleaders to ‘Be Strong’
The National Milk Mustache “got milk?” campaign and American Cheerleader magazine on Aug. 31 launched the Be Strong Challenge, a program to educate cheerleaders on the benefits of low-fat chocolate milk as a recovery beverage after their workouts. An event at The Grove, an upscale Los Angeles shopping mall, served as a launch pad for...
VitaCoco Connects with LGBT Consumers on Fire Island
This summer, coconut water brand VitaCoco connected with LGBT consumers on New York’s Fire Island by sampling its original coconut water and new flavors like tangerine to vacationers (headed to the gay-friendly Pines resort area) as they stepped off the ferry. There are no cars on Fire Island, so the first thing consumers saw as...
NY Lottery Gives Players a $1 Million Shot
The New York Lottery this year launched a program to promote its new Powerball game that challenges select finalists to hit a hole in one at local golf courses. Anyone who bought a ticket was eligible to enter the Powerball Hole-in-One Sweepstakes. The Lottery has selected the finalists who throughout the month of September will have...