B-to-C Events
Hard Rock Café Celebrates 40th Anniversary
It’s been 40 years since the first Hard Rock Café opened its doors, and to celebrate its birthday the iconic restaurant chain threw a global party called 40 Days that Rock and hit the road with dozens of rock and roll treasures on the Hard Rock 40th Anniversary Memorabilia Tour. The 40 Days that Rock...
Toasted Head Samples at Beer and Music Festivals
Last year, Yolo County-based Toasted Head winery traded in a booth at food and wine events to sample its chardonnays, cabs and merlots at beer and music festivals in three cities. This year it has expanded the tour to eight markets.
Comcast Seeks World Championship Baby
Comcast SportsNet Bay Area has launched “The Search for the World Championship Baby,” the lucky child who will be born closest to August 1 at 7:54 p.m., exactly nine months after the San Francisco Giants baseball team beat the Texas Rangers to win the 2010 World Series, its first pennant win in 52 years. The...
Courvoisier Creates Exclusive Lounges to Promote Rosé Liqueur
This summer Courvoisier kicked off a series of lounge events targeting women in seven cities to promote its new Courvoisier Rosé liqueur. From June 30 to Oct. 9, the brand is taking over a section of select bars in Atlanta, Baltimore, Chicago, Detroit, Philadelphia, Los Angeles and New York for 12 weeks, and turning them...