B-to-C Events

Ever the hardcore bunch, 16 event marketers started the day at 6:20 a.m. for an official 5K Team EventTech run along the Vegas strip. Several runners said they spotted a few of their fellow attendees just coming in from a night on the town, but, you know… what happens in Vegas. Breakfast was served at […]

We partnered with Denver agency, Motive, to produce apparel and merchandise for Pepsi's Hyped for Halftime campaign at the 2015 Superbowl.

14 Ways to get Food and Beverage Brands Into the College Market

More than 30 intrepid EventTech attendees skipped the breakfast buffet and grabbed an early morning shuttle to the Mojave Desert for a two-hour hiking excursion on the famous McCullough Trail. Attendees could pick between a casual or more intermediate route through the Black Mountain Range, and felt the burn as the elevation hit more than […]

Takeaways from PCMA’s Education Conference.