B-to-C Events
Yahoo! Surprises New Yorkers with Giant Talking Mailbox
Yahoo! has been taking New Yorkers by surprise this summer with a giant talking mailbox and a fleet of brand ambassadors dressed as mail carriers to promote its updated version of Yahoo! mail, a service meant to connect users in a more personal way through enhanced features like photo sharing and improved spam protection. The...
Air National Guard’s Challenge Tour Takes Off
The Air National Guard, a reserve unit of the U.S. Air Force, is hitting the road with its second Rise to the Challenge tour, a 23-week interactive campaign that through mid-November will travel to festivals, air shows and music and sports events. The tour this year features new gaming challenges and a free mobile app...
Mobile Art Tour Hits the Road to Spark Dialogue
Artist Eric Fischl wanted to create a dialogue about the American experience through art, poetry, music and performance and he wanted artists all across the country to be part of the discussion. So he’s created and launched the America: Now and Here (AN+H) mobile tour. It kicked off as a guerrilla-style installation in Kansas City,...
Anniversary Wienermobile Serves up Franks in 12 Cities
To commemorate the 75th anniversary of the Oscar Mayer Wienermobile, the brand has added a special edition 30-foot-long food truck to its fleet of seven Wienermobiles. The brand unveiled the new truck in Times Square on May 25 and will be traveling this summer to 12 cities to feed families its newest offering of Oscar...