B-to-C Events
Social Media Top Tip: Customization
EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and facebook.com/eventmarketer for more.
New Balance Opens Shop With AR Relay
Today, New Balance opens its first North American Experience store in the Flatiron district of New York City and to get the buzz building and peeps through the doors, for the next four weeks the brand is challenging runners throughout the five boroughs to race for the chance to win free shoes, gift cards and,...
How B-to-B is Evolving Fast
B-to-B events, like everything else, are changing fast. Hybrid events, no doubt, are the hottest thing on the event marketing planet, but other trends are taking hold in the world of internal meetings and corporate conferences. Buckle up, dear readers, for a spin past five signposts in the current b-to-b landscape. And see if you...
Adobe Creates Photoshop Pop-Up Store
Adobe on July 23 activated a two-week pop-up shop in San Francisco called “Photoshop & You.” The pop-up offered hands-on experiences with Photoshop through how-to sessions, photo walks, printing workshops and individual sessions with Photoshop experts.