B-to-C Events
Luzianne Tea Brews Sampling Tour
In its first foray into event and social media marketing, Luzianne Tea in May launched a Specially Blended RV Tour that offers consumers six-ounce samples of its freshly brewed sweet, unsweetened and green iced teas. Brand ambassadors post images on Facebook and Twitter from the campaign, which is expected to serve more than 250,000 samples...
Attract Consumers with These Tech Tools
Thanks to the evolution of modern technology, event and trade-show marketers no longer have to stand idly by as consumers peruse their exhibits, waiting for the right moment to engage and wondering what they’re interested in and where they are in the purchase funnel. Widely available tech tools like GPS, RFID, QR codes and smart...
Chevrolet Celebrates 100 years at Indy 500
Chevrolet joined the Indianapolis 500 last month to celebrate the 100th year of the race—and the brand’s equally long sponsorship—with a series of race-week activations and ride-and-drive events. The auto brand was a sponsor at the first Indy 500 in 1911, when two members of the Chevrolet family drove in the inaugural race. The brand’s...
Social Media Top Tip: Tradeshows
EM brings you tips and tricks from pros and experts who’ve been eating social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and facebook.com/eventmarketer for more.