B-to-C Events

August 9, 2011

Why Planters Went Nuts About Green

When sustainability runs in your veins, or at your roots, as is the case with Planters, being green comes as naturally as sustainability comes to its core product the peanut, which releases nitrogen into the soil, refueling it for other crops. To spread the message about its sustainability heritage to consumers and sample its product,...

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August 8, 2011

Freschetta Serves Up Slices to New Target

Frozen pizza brand Freschetta hit the road this summer on a cross-country food truck tour designed to make new connections with female consumers ages 28 and older. The brand’s Freschetta Simply… Inspired product line sponsored Natasha Bedingfield’s “Less is More” Live Nation Tour and at each stop served up fresh, hot slices at concert locations...

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August 8, 2011

Red Bull Sets Makers Loose on Brooklyn

Red Bull energy drink set 16 teams of elite “makers”—a demographic made up of eco-conscious do-it-yourselfers and amateur inventors—to work in Brooklyn, New York, from July 7 to 10 for its Red Bull Creation contest. The idea was to build a vehicle out of found objects that could move a person 200 feet, using no...

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August 3, 2011

LG ‘Thrills’ Music Lovers With 3D Concert

To promote the launch of LG Thrill 45, its glasses-free 3D smartphone that will be available on pre-order on Aug. 1, LG Mobile teamed up with YouTube and rock band Jane’s Addiction to present the world’s first user-generated concert.

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August 1, 2011

Making a Virtual Event a Community

Most event marketers who weathered the recession will tell you, there are no sacred cows anymore. Even the industry’s oldest legacy shows and events are being reevaluated. And that’s nowhere more evident than in the world of customer and user conferences where brands ranging from high-tech to heavy equipment are realizing that it’s more cost...

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