B-to-C Events
Virtual Events Move to Always-On
Virtual events rose to prominence out of need, and now they are as ubiquitous as branded swag at a tradeshow. These days, most brands look at how they can pair a virtual component with an existing live one, in what has become known as the ”hybrid” event, creating a one-off virtual experience tied to that...
Out of This World: Leaning on Satellite Meetings
Whether training new staffers, motivating a sales force or updating executives on business objectives, meetings are a fact of life for marketers and often consume a huge portion of their day-to-day work. And budget. For far-flung and global meetings, sometimes the best way to get all the stakeholders and needed attendees in the seats, so...
How Virtual Events Aren’t Replacing the Face-to-Face
When virtual events first came on the scene nearly a decade ago, their main purpose was to mimic physical events. But in the last couple of years that has changed. Virtual platforms have begun to evolve as their very own medium and not just as a substitute or supplement to a physical event. The newest...
Hard Rock Café Celebrates 40th Anniversary
It’s been 40 years since the first Hard Rock Café opened its doors, and to celebrate its birthday the iconic restaurant chain threw a global party called 40 Days that Rock and hit the road with dozens of rock and roll treasures on the Hard Rock 40th Anniversary Memorabilia Tour. The 40 Days that Rock...