B-to-C Events
Familia Camarena Extends Tequila-infused Tacos Beyond West Coast
After its success in Los Angeles and Nevada last summer, the Familia Camarena tequila brand launched its Camarena Taco Truck in New York City on May 25 and is in market through June. Two additional trucks will be making stops in Austin, Chicago, Dallas, Houston, Los Angeles, Oakland and San Francisco. The brand has partnered...
LG at Final Four Nets Big Results
The numbers are in for the LG Experience at the NCAA Final Four Bracket Town fan experience this March, and LG says it was a winner. A barcoded, scannable Fan Pass allowed LG to track attendee activity, time spent in the exhibit and areas of interest, and post event data showed that there were more...
Honda Hits Finals Week to Generate Interest in the New Civic
Honda from April 21 to May 12 hit six of the PAC10 schools during final exams to help students take a much-needed study break while learning about the new Civic. At each stop, Honda provided lunch while students took part in an SMS scavenger hunt designed to teach them about the cars in the Civic...
Char-Broil’s Mobile Program Evolves and Expands
Char-Broil, the outdoor cooking company, in April launched the 10th edition of its annual mobile grilling tour. The campaign this year has been expanded to 30 weeks and will travel to 27 states as part of an integrated campaign that also is measuring the effectiveness of its marketing strategies. “In the past, when we did...