B-to-C Events
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B-to-C EventsCraft Beer Fans Hike the Rockies to Sample Beer
Colorado craft beer brand Upslope on Sept. 19 literally sent beer fans up a Rocky Mountain Trail as part of a strategy to release its limited edition Oktoberfest Lager. The effort also aligned with its campaign hashtag, #apreseverything, which positions the brand as an after-adventure cold beer reward. The one-day activation, called Backcountry Tap Room, […]
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Partner ContentLarge Format Digital Printing Transformed with New High Tech HP Printer
E&E Graphic Innovations, a division of E&E Exhibit Solutions, continues to be on the cutting edge of large format digital printing by adding the latest HP Scitex FB750 Printer to their graphic design department.
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Partner ContentWeber, SAP, Chobani win big in FMBE Awards
CONGRATS to Weber Grills, SAP and Chobani! Our work with these three amazing brands took home some stellar hardware at the Field Marketing and Brand Experience Awards in London last night.
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B-to-C EventsHow to Manage Crowds at a High-Profile Event
It was a once-in-a-lifetime opportunity—to coordinate guest check-in for Pope Francis’ processional through Central Park. The stakes would high, the Secret Service would be watching and there would be more than 80,000 anxious attendees to organize. Working in tandem with New York City Mayor Bill de Blasio’s administration, New York City-based startup Splash took the […]
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Partner Content:60 of Showrooming [VIDEO]
[VIDEO] Online research vs. hands on exposure. How can brands connect with consumers ahead of major purchase decisions?