B-to-C Events
Comcast Seeks World Championship Baby
Comcast SportsNet Bay Area has launched “The Search for the World Championship Baby,” the lucky child who will be born closest to August 1 at 7:54 p.m., exactly nine months after the San Francisco Giants baseball team beat the Texas Rangers to win the 2010 World Series, its first pennant win in 52 years. The...
Courvoisier Creates Exclusive Lounges to Promote Rosé Liqueur
This summer Courvoisier kicked off a series of lounge events targeting women in seven cities to promote its new Courvoisier Rosé liqueur. From June 30 to Oct. 9, the brand is taking over a section of select bars in Atlanta, Baltimore, Chicago, Detroit, Philadelphia, Los Angeles and New York for 12 weeks, and turning them...
Clif Bar Brings Energy Bars to Soccer Pitches Across the States
The Clif Bar brand set off in April on its second national soccer tour, and will hit 13 markets from Boston to Los Angeles through the fall to generate awareness and drive trial among active lifestyle influencers all over the country. From hundreds of fans of the brand and serious soccer enthusiasts who applied to...
Macy’s Cooks Up a Culinary Tour
Macy’s is taking its Culinary Council on the road. The retailer, perhaps best-known for its Thanksgiving Day Parade as well as fashion and flower shows, has launched Macy’s Chefs A-Go-Go, a national food truck tour to drive awareness of its roster of chefs, teach consumers how to cook and shop like a master chef and...