B-to-C Events
Amtrak Pulls Out All the Stops on National Train Day
Amtrak marked its fourth annual National Train Day by kicking off a four-market tour on May 7 that celebrates the anniversary of the first transcontinental railroad and, this year, the brand’s fortieth anniversary.
Green Auto Makes Sustainable Cool
In the battle for mindshare among automakers that make alternative fuel and hybrid vehicles, it’s no longer enough to simply target the eco-conscious. If they hope to capture consumer interest—and market share—as the clean energy movement evolves, today’s auto brands need to grow the green consumer market, too, and make a case for sustainable lifestyle...
Verizon Drives IndyCar Activation with New Fan Experience
As part of its stepped-up partnership with the IZOD IndyCar Series, Verizon has signed on as a founding sponsor of the IZOD IndyCar Fan Village, a newly reformatted fan experience at the races. Verizon also sponsors a car in the series, Penske Racing’s No. 12 car driven by Will Power. Verizon presented the idea for...
Near East Brings Couscous to Seattle
The Couscous Caravan is on the street in Seattle, spreading the good word about its tasty side dish until May 15. This is the Near East brand’s first foray into food trucks and the vehicle will be visiting retailers, weekend events and downtown locations to serve up free couscous samples, recipes and coupons all the...