B-to-C Events
You Got This: Five Standout Photo Activations from the 2024 TCS New York City Marathon Expo
The New York City Marathon set a new record this year, with more than 55,600 athletes competing in a five-borough race on Nov. 3. In the days leading up to the event, runners and their families stopped by the 2024 TCS New York City Marathon Expo that took place at the Jacob K. Javits Convention...
Rebranded Network ION Champions Women’s Sports with a Grand Central Pop-up
ION, a TV network known for its crime and justice procedural programming, recently underwent a rebrand, that not only updated its color palette and key art, but also added a slate of women’s sports. What started with broadcasting WNBA games has grown to include the NWSL, accessible to fans without a paywall. To reintroduce ION...
The Brief: Glambulances and Hologram Chefs
This week’s hot takes on hot topics in experiential marketing cover Glambulances, hologram chefs and SoCal vibes at Meta Lab.
Inside Coca-Cola’s Evolving Formula 1 US Grand Prix Sponsorship Strategy
When Coca-Cola became the official soft drink, non-sparkling water and sports drink provider of Austin, TX-based Circuit of the Americas (COTA) in the summer of 2023, the brand was on a three-month time crunch to prepare its trackside activation for the Formula 1 United States Grand Prix. Coca-Cola Southwest Beverages partnered with the corporate sponsorship...