B-to-C Events
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Partner ContentMaking of AutoRAI 2015 by kubik
After a four year absence, the Amsterdam Motor Show “AutoRAI 2015” returned with a complete selection of almost every available car brand in The Netherlands.
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B-to-C EventsAir France Brings French Culture to New York
France is having a Big Apple moment. First, there was the France Run and festival that on Aug. 29 brought more than 5,000 runners to New York City’s Central Park for an 8K race. Then there was the Best of France Experience, held Sept. 26-27, which showcased French wine and food, fashion, beauty, arts and […]
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Partner ContentThe Art & Craft Behind Award Shows and Recognition Events
“I’ve been thinking about the awards segment of live events recently…” Remember
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Partner ContentFrom Conception to Creation: Engage with SME to Bring Your Vision to Life!
At SME, we pride ourselves on providing our customers with a
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B-to-C EventsHow Amex is Scoring with a NFL Partnership
The American Express partnership with the Seattle Seahawks, which launched in late September with the team’s first home game against the Chicago Bears, is a case study in how to score with retailers, sports fans and consumers. With partnerships in place with pro basketball and hockey teams, as well as its tennis and golf sponsorships, […]