B-to-C Events

Program to Expand Marketing and Distribution of Company’s Behavioral Analytics Systems for Meetings and Events TROY, MI–(Marketwired – Oct 14, 2015) –  Event Guidance, a leader in behavioral analytics for touring events, today announced the MyGuidance™ Agency Partner Program for experiential marketing companies. The program expands Event Guidance’s reach by providing agencies with proven behavioral analytics systems that […]

The work of an event marketer is challenging enough, let alone trying to achieve that elusive goal of work/life balance. What is that anyway? And is it even possible? Besides handling all the demands of co-workers and clients, women have the added stress of managing their homes and children, often without an equal partner to […]

Orlando, FL – LMG, LLC, a national provider of video, audio,

Kicking off Advertising Week in New York City on Sept. 28, AOL had a “big” story to tell as illustrated by hosting its Future Front 2015 event (a follow-up to last year’s Programmatic Upfront) at Basketball City, Pier 36. The brand wanted to paint a bigger and thus clearer picture of the industry and its […]

Harley-Davidson’s Project LiveWire Experience Tour, which last year reached more than 15,000 Americans, has unplugged its electric motorcycles, slipped into its leather jackets and helmets and headed out for a spin through Asia and Europe. The tour, which launched with media and invitation-only consumer rides at Malaysia’s Sepang International Circuit on Feb. 25, will continue […]