B-to-C Events
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Partner ContentThe Art & Craft Behind Award Shows and Recognition Events
“I’ve been thinking about the awards segment of live events recently…” Remember
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Partner ContentFrom Conception to Creation: Engage with SME to Bring Your Vision to Life!
At SME, we pride ourselves on providing our customers with a
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B-to-C EventsHow Amex is Scoring with a NFL Partnership
The American Express partnership with the Seattle Seahawks, which launched in late September with the team’s first home game against the Chicago Bears, is a case study in how to score with retailers, sports fans and consumers. With partnerships in place with pro basketball and hockey teams, as well as its tennis and golf sponsorships, […]
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Partner ContentGMR Launches eSports Consulting Group
According to CEO Cameron Parsons, the rise of eSports represents an increasing shift in consumer behavior that has many marketers questioning old approaches of trying to reach young audiences
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B-to-C EventsPandora Throws a Block Party for Listeners in L.A.
Pandora on Aug. 15 hosted a line-up of six chart-topping artists and offered a platform for nine sponsors to activate during Summer Crush, a free event for Pandora listeners in Los Angeles. Using the streaming service’s proprietary algorithm as a targeting tool, invites were directed to music fans that listened to Jason Derulo, Steve Aoki, […]