B-to-C Events
Sprint Experience Revs up Fans at Daytona 500
Wireless provider Sprint, the title sponsor of the NASCAR Sprint Cup Series, engaged potential and existing customers at the Daytona 500 on Feb. 20 with race-related products and driver interviews in a 100,000-square-foot open-air activation space called the Sprint Experience. Inside, fans were treated to driver meet-and-greets and easy access to functioning show cars and...
Charlie the Tuna Celebrates in Times Square
Charlie the Tuna on Feb. 11 celebrated his 50th birthday as the spokes-tuna for StarKist with games, giveaways and photo ops for consumers in New York’s Times Square. Jillian Harris, designer on ABC’s “Extreme Makeover: Home Edition” and “The Bachelorette,” co-hosted the festivities, which took place from 11 a.m. to 4 p.m.
How GM Brought a Camaro to Social Media
It has become a de facto rule of the road to incorporate social media in all live activations, and at the auto show, some of the brands made a point of integrating Facebook, Twitter and the others in a well-thought out, strategic way instead of just tacking it on.
How Ford and Toyota Took Sims to the Next Level
There were two simulators at the show—one from Ford and one from Toyota—and while they were very similar, one was better. Ford put up the Fiesta Rally car and Toyota went with an FJ Cruiser, but both had off-road courses, and both sat the driver in a rig that rolled on an x, y and...