B-to-C Events
Chase Develops a Social Platform Around ‘Giving Awards’
It’s a balmy early December evening in downtown Los Angeles. On the plaza outside the Dorothy Chandler Pavilion tree branches are strung with white lights, the red carpet has been rolled out and a crowd has gathered to watch celebrities stroll along the step-and-repeat before a gaggle of photographers. The flash of their cameras, the...
L’Oréal Taps Taxis to Drive Fashion Week Sales
L’Oréal USA, a sponsor of Fashion Week in New York City last week, took over a fleet of city taxicabs with a “Snap-to-Buy” technology. As Fashionistas rode from fashion shows to after parties and back, the brand entertained them with videos featuring L’Oréal USA’s Yves Saint Laurent-branded makeup and beauty product how-to videos. After the...
History Brings the Swamp to the City
Since History (formerly known as The History Channel) couldn’t take New Yorkers to a swamp in Louisiana, the network instead brought the swamp to life at New York City’s Chelsea Market to promote the third season of its series, “Swamp People.” The Swamp in the City activation converted a 5,600-square-foot space into a swamp filled...
Oxygen’s Beauty Bar Offers ‘Jersey Couture’
To raise awareness for the second season of its reality series “Jersey Couture,” Oxygen Media earlier this month activated a pop-up beauty salon in New York City’s NOHO neighborhood. The show, which premiered on Feb. 7, follows visitors to New Jersey dress shop Diane & Company where sisters Kimberly and Christina and their mom Diane...