B-to-C Events

Big name brands have always been associated with New York Fashion Week, which this year took place Sept. 10 to 17. There’s title sponsor Mercedes-Benz, along with this year’s lead partners Lexus, Maybelline New York, TRESemmé, Intel, DHL and more. But smaller, up-and-coming brands can capitalize on the excitement surrounding fashion week, too. Case in […]

There’s been a lot of talk recently about 4K Ultra HD, and the potential impact it will have on the events industry. But all of this 4K talk can be difficult to understand, especially since the term is really more of a home theatre concept that’s being used to give planners a way to relate and conceptualize the influence 4K technology will have on their live events.

REVOLT, the brainchild of mega-star Sean Combs, is not your typical television network, so a typical Upfront would not suffice. As the new #1 name in music, REVOLT turned to Broadstreet to help it produce its first ever Upfront event.

Brand ambassadors may be viewed as the face of a brand, but as live experiences continue to flourish, it’s more about what’s inside their head that counts. Gone are the days of relying on booth babes to recite a brand’s story. In today’s experiential climate, brand ambassadors not only need to be knowledgeable, but genuinely […]

Lexus this summer partnered with Pandora for a second year in a row to produce a pop-up concert series that targeted fans based on a mix of listener data and Lexus’ own target demo data. Pandora users identified as listeners of four trending artists, who were also within the Lexus target demo (and were age […]