B-to-C Events
Bethesda Comes Alive at E3
Bethesda’s exhibit created a big buzz from the outside thanks to some incredible scenery and media elements that played off the three game titles the developer focused on for E3, “Prey 2,” “Rage” and “Skyrim.” Incredibly detailed scenic reproductions of a dragon from the “Skyrim” game (he was wrapped around a big LED screen), and...
Ocean Spray Hits the Road on a Barcoded Sampling Tour
Ocean Spray through November is executing a mobile sampling tour that urges consumers to interact with the brand via a special logo-centric 2D mobile barcode known as a SnapTag, developed by tech provider SpyderLynk.
Crave Milk Gives Kids ‘Moohawks’
To promote its Crave chocolate and strawberry-chocolate milk as a healthy alternative to other drinks, Upstate Farms has partnered with the Cleveland Indians to connect with families in Illinois, Ohio and Michigan by giving kids “Moohawks” before each game. The stunt allows the brand to sample as well as educate consumers about the unique benefits...
Malibu Rum ‘Invades’ Summer with Concert Series
To connect with consumers and introduce them to its Caribbean rum drinks, Pernod Ricard’s Malibu brand from July 16 to September 1 is activating a 10-city Station Invasion Concert Tour. The invitation-only events are held at beach and poolside bars with a summer theme, complete with a boardwalk, tiki bars, carneval dancers and cabanas and...