B-to-C Events

You have to look up at least twice. Standing outside the new One World Trade Center tower in lower Manhattan, this modern marvel (tallest in the Western Hemisphere) appears to rise to the clouds. A symbol of American ingenuity and resiliency in the wake of acts of terrorism nearly 14 years ago, the tower’s 100th […]

Download College Marketing 101: An Authoritative Guide to Unlocking the Elusive College Market. Reach college students where they study, live, & play!

Music is a common thread that ties people of varying interests together. But in the world of experiential marketing, brands have their sights set on one very specific demographic when it comes to leveraging music-related events: Millennials. From electronic dance music festivals to Taylor Swift cameos, brands are reaching this coveted demo like never before […]

One strategy that has always proven to be successful...

Delta this fall has entered into multi-year agreements with nine colleges that embed the brand into campus experiences that go well beyond traditional stadium signage and will serve as a model for partnerships it has in place with six other universities. On-campus college student ambassadors, one from each of the nine colleges, help integrate the […]