B-to-C Events

According to CEO Cameron Parsons, the rise of eSports represents an increasing shift in consumer behavior that has many marketers questioning old approaches of trying to reach young audiences

Pandora on Aug. 15 hosted a line-up of six chart-topping artists and offered a platform for nine sponsors to activate during Summer Crush, a free event for Pandora listeners in Los Angeles. Using the streaming service’s proprietary algorithm as a targeting tool, invites were directed to music fans that listened to Jason Derulo, Steve Aoki, […]

You have to look up at least twice. Standing outside the new One World Trade Center tower in lower Manhattan, this modern marvel (tallest in the Western Hemisphere) appears to rise to the clouds. A symbol of American ingenuity and resiliency in the wake of acts of terrorism nearly 14 years ago, the tower’s 100th […]

Download College Marketing 101: An Authoritative Guide to Unlocking the Elusive College Market. Reach college students where they study, live, & play!

Music is a common thread that ties people of varying interests together. But in the world of experiential marketing, brands have their sights set on one very specific demographic when it comes to leveraging music-related events: Millennials. From electronic dance music festivals to Taylor Swift cameos, brands are reaching this coveted demo like never before […]