B-to-C Events
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B-to-C EventsDelta Reimagines College Partnerships
Delta this fall has entered into multi-year agreements with nine colleges that embed the brand into campus experiences that go well beyond traditional stadium signage and will serve as a model for partnerships it has in place with six other universities. On-campus college student ambassadors, one from each of the nine colleges, help integrate the […]
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Partner Content
Best of France Festival Brings Record Breaking Butter Sculpture!
Who knew that 2,000 pounds of butter could land a Guinness Book of World Records Win!
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B-to-C EventsThe %$#&*@^ Catalina Wine Mixer Goes Live
When Ben Villalobos moved to Catalina Island off the coast of California a little over three years ago, his friends wouldn’t stop referencing the Catalina Wine Mixer—the %$#&*@^ Catalina Wine Mixer, actually. The fictitious event was featured in the hit Will Ferrell comedy “Step Brothers,” released in 2008, and is an oft-quoted scene. “Once I […]
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Partner ContentEvent Guidance Analytics Systems Deliver a Value-Per-View at Experiential Events
New Behavior Analytics Systems Help Companies Optimize Experiential Displays, Exhibits, and Events to Improve Attendee Engagement and Event ROI
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B-to-C EventsWomen in Events Share Their Must-Have Career Skills
Now, more than ever, it is imperative for women to prove their value as event marketers in the marketplace. They need to think beyond traditional event tactics and become more strategic. They need to be able to prove the ROI on the events they execute. In short, they need to think like marketers. Following is […]