B-to-C Events
3D vs Holograms: A Dive Into High-tech Image Enhancement
Image enhancement technologies like holograms and 3D have been building in popularity over the past few years, and though neither is new, event marketers have been finding clever new ways to leverage them. More interestingly, marketers have been discovering that each special effect has a strategic strength that makes it more effective in moving the...
People StyleWatch Brings Celeb Style to Taubman Malls
Time Inc.’s People StyleWatch on March 4 launched a “celebrity stylist” pop-up experience that is running concurrently at six Taubman malls each weekend throughout the month. The pop-ups feature spring styles available in the malls now, and will return in September with fall fashion.
Why Brands are Giving Consumers a Taste of The Good Life
Busy consumers today know how to kick back and relax—at beachside hotels, ski resorts, heck, even a trip to the hair salon can be a refreshing hiatus from their hectic lifestyles. For smart brands these pleasurable pauses are an opportunity to join in the fun and connect with consumers while they are open to conversation—and...
Chrysler’s Events Drive Consumers into Dealerships
To encourage test drives and drive foot traffic into its dealerships, from March 16 to 23 Chrysler is executing the Premiere Event, an integrated campaign that offers consumers $25 gift cards and a chance to win a 2011 vehicle. Almost 2,000 of the group’s dealers, representing 86 percent of the Chrysler, Jeep, Dodge and Ram...