B-to-C Events
Digital Passport
Ask anyone who’s ever waited endlessly to get into an event and they’ll agree—a long check-in line is a short distance to frustration, second only to forgetting your ticket. It’s a feeling often shared by the event organizers themselves as they flip through pages of printouts, checking off names, and inevitably missing a few. But...
Allstate Sends Blogger on Road Trips to Promo its Roadside Assistance
To bring its Good Hands Roadside Assistance service to life, Allstate handed sports blogger Spencer Hall of edsbs.com (Every Day Should be Saturday) the keys to a branded SUV in which he is traveling to football games across the country through Jan. 10.
Stella Artois Event Celebrates La Societe and ’60s Style
Belgian beer brewer Stella Artois in November held an invitation-only, private event to launch La Societe, its online community. One hundred guests, who each got to bring three friends, were invited to the party, which took place in a Toronto subway station and celebrated the brand’s take on 1960s French-European style.
Yahoo! Taps Into Election Fever
In the ramp up to Election Day, there’s nothing more American than stepping on a soapbox, saying what’s on your mind—and eating apple pie.