B-to-C Events

Recent articles in The New York Times, The Washington Post, Forbes and other news outlets have noted a push by men, from the top executive ranks to male business students at the nation’s leading business schools, for gender equality in the workplace. A group of males at Wharton, the University of Pennsylvania’s business school, last […]

Essence in August launched its inaugural College Ambassador Search, an effort to find three students to represent the 45-year-old brand on three campuses and deepen its connection with the college crowd in a new way. The search grew from the magazine’s annual Essence College Tour, which last October brought a day of workshops, clinics and […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] In our annual state of the union for women, 28 of the industry’s top trailblazers talk about what it takes to survive and thrive in the world of events   Earlier this summer, we assembled 28 of the industry’s top female executives for what has become our largest Women […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] This summer, we invited 14 of the industry’s top women in events to join us for a candid conversation about the challenges and opportunities of being female in experiential marketing. Two roundtables took place, one in New York City and one in San Jose. Over the course of the nearly […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] As the experiential industry continues to take off in new and ever-evolving directions, so do the roles and opportunities for women on the agency side of the business. In this, our inaugural Women in Events agency roundtable, we assemble 11 of the industry’s leading agency executives to find out […]