B-to-C Events
Hendrick’s Gin Lures Consumers into an Enchanted Forest
Hendrick’s Gin created an enchanted forest in San Francisco and New York to evoke the uniqueness of its product, which unlike traditional gin that’s infused only with juniper, also contains rose and cucumber. The forest environment tapped into the whimsical and curious heritage of the Scotland based-brand (sold in an apothecary-style bottle) with all sorts...
Chivas and Johnnie Walker Court Whisky-Philes
Who drinks top shelf whisky? Well, we know Errol Flynn, Jimmy Stewart and George Bernard Shaw did. Even Bogey famously regretted, “I should never have switched from Scotch to martinis.” While these iconic manly men helped establish the sense of class and style that Scotch carried with it decades ago, many whisky brands more recently...
Start-up Story: Livin’ La VeeV Loca
Carter and Courtney Reum are brothers and co-founders of the first carbon neutral spirit brand called VeeV, an alcoholic elixir made from sustainably harvested Açaí. The brothers dreamt up the product in 2003 on a surfing trip to Brazil where they first discovered the now ubiquitous berry. Five years later they left their jobs at...
Hertz Announces Live Nation Partnership
On Dec. 5, rental car company Hertz announced its partnership with concert promotions company Live Nation at an afternoon mini concert at Irving Plaza in New York City. Select fans and media were treated to a three-song set featuring Fitz and the Tantrums as well as food and beverages. The partnership is part of the...