B-to-C Events
Salonpas Pain-Free Movement Eases Aches in SoCal
As a follow up to its successful sampling campaign in Japan, Japanese company Salonpas is taking its pain-relief patches to fairs and festivals in Southern California and enlisting consumers in its “Pain Free Movement.” The 96-stop tour began in September and will conclude this month.
The Guard Goes on Active Duty in Mobile Learning Center
The National Guard wants America’s high school students to know it is about more than just natural disaster relief and combat missions. A key part of its mission is about serving its communities, and to that end the Guard has launched the Mobile Learning Center. The program is designed to improve the performance of low-performing...
Sports Illustrated and Nissan Tackle College Football Fans with High-Tech Touches
Sports Illustrated has beefed up its College Football Experience tour, presented by Nissan for the fifth year, with high-tech interactive activities. The 10,000 square-foot tour footprint with a branded blimp floating above it has been traveling to college football games since Sept. 11 and wraps on Dec. 4 at the SEC Championship. The tour taps...
Microsoft Ushers in the Era of Kinect in Grand Big Apple Style
On Nov. 3, Microsoft took over Times Square with a 600-person choreographed dance party to celebrate the launch of Dance Central (MTV Games/Harmonix), one of the games that can be played on the company’s newest controller-free Kinect for Xbox 360, which hit retailers the next day. The stunt was part of a series of all-day...