B-to-C Events
Brands Use iPads to Impress
Since the iPad launched, more event marketers are making it the handheld of choice for their events, especially for street programs designed to drive traffic online.
How Kodak Partnered with Burton Snowboards
Kodak has aligned with Burton Snowboards in a partnership that includes sponsorship of the Burton Super Demo Tour, a 10-stop tour during which snowboarders can test ride Burton hardgoods on snow for free. They also can try out Kodak’s Burton Edition PLAYSPORT Video Camera, a rugged, durable camera that features an orange pixilated design resembling...
How Chevy Put a High-Tech Spin on Car Displays
To promote six of its key Chevrolet vehicles—Cruze, Camaro, Equinox, Malibu, Traverse and Silverado—the Washington D.C.-area Criswell Automotive group is executing a high-tech winter and spring tour which turns traditional car displays into an interactive experience for consumers. Since Nov.15, the tour has been targeting shoppers at Virginia, Maryland and D.C. malls.
Inside Out: How ION Grew a Greenhouse… on Wheels
In our new feature, EM takes a snapshot of one program on one event day and gives you all the intel that counts. This month: Brand: ION Television Agency: The Michael Alan Group Campaign: Greenhouse on Wheels Click to Download the .PDF.