B-to-C Events

November 5, 2010

Bombay Sapphire Sponsors the Arts to Court Celebrity Drinkers

In a new partnership with the Rush Philanthropic Arts Foundation and Complex Media, Bombay Sapphire this year is sponsoring a search for the next great urban multimedia artist and photographer through the Bombay Sapphire Artisan Series. The program kicked off in June and will conclude next year with a showing by the two grand prizewinners...

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November 3, 2010

Brands are on the move

For years, the conventional strategy for photo activations was to use them to create a draw to the footprint at a trade-show booth or consumer event, and then invite attendees to take a branded photo, either with a kiosk interaction or with the help of a brand ambassador-photographer. Now, with ever more sophisticated cameras and...

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November 2, 2010

Good Things Come Small

If you are ready to turn over the keys to that fleet of gas guzzling shuttle buses at your next event, you’re not alone. For the third year in a row, asset management company Janus Capital Group has used pedicabs to transport athletes and their families during the annual New York City Triathlon held the...

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November 2, 2010

The Yard Puts Dickies Pants to the Test

On Oct. 31, workwear brand Dickies wrapped up a mobile experience called The Yard at the Voodoo Festival in New Orleans in which consumers tried to destroy its work pants with sanders, razors and weed-eaters. The effort was part of an integrated campaign that includes TV ads and social networking sites that reinforce Dickies’ workwear...

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October 28, 2010

Staffing Dashboards

In a high-tech world, the last of the low-tech event sectors is plugging in. Event staffing has for years been a rather “hands-on business” in which third-party brand ambassador providers recruit and manage staffers for the agencies that work directly with brand clients. These staffing partners relied on a mix of phone, fax and email,...

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