B-to-C Events
Stella Artois Event Celebrates La Societe and ’60s Style
Belgian beer brewer Stella Artois in November held an invitation-only, private event to launch La Societe, its online community. One hundred guests, who each got to bring three friends, were invited to the party, which took place in a Toronto subway station and celebrated the brand’s take on 1960s French-European style.
Yahoo! Taps Into Election Fever
In the ramp up to Election Day, there’s nothing more American than stepping on a soapbox, saying what’s on your mind—and eating apple pie.
How Brands Are Tracking Consumer Sentiment With Social Media
When social media first came on the scene, many event marketers jumped in with both feet to leverage its ability to make connections and keep in touch with consumers and clients they only saw a few times a year at events. Since then, social media websites like Facebook and Twitter have evolved from basic community-building...
Get Schooled Foundation Hits the Road to Improve Education
To get the word out about its nonprofit organization, the Get Schooled Foundation (co-founded by Viacom and The Bill and Melinda Gates Foundation) took its 2010 Get Schooled National Challenge & Tour to 11 at-risk high schools from Sept. 15 to Nov. 21 with additional support from partners like AT&T, Comcast and Time Warner Cable....