B-to-C Events
SWRV Swings into Gear with Mobile Tour
SWRV in December hit the road in a Nissan Cube to promote the SWRV interactive music video network in which viewers, not vee-jays, call the shots. Called the SWRV Space Mobile Tour, the effort gives consumers the chance to see what it’s like to introduce a music video, create and star in a video dedication...
BIC Slows Down Commuters with Giant Crossword Puzzle
To put its latest Easy-Glide System pens in people’s hands, BIC created an interactive experience at high-traffic train stations and malls from Nov. 10 to Dec. 3. The program kicked off at Grand Central Terminal in New York City where the brand put up a giant eight-foot by 12-foot crossword puzzle that could be solved...
Pioneer’s Auto Booth Generates Sales
To put its car audio and satellite navigation systems in the hands of its primary target—18- to 35-year-old male drivers—Pioneer’s United Kingdom division has beefed up its marketing efforts with experiential tactics that in six days in November helped generate $25,000 in direct to consumer sales. All of the action happened at the brand’s 620-square-foot...
Salonpas Pain-Free Movement Eases Aches in SoCal
As a follow up to its successful sampling campaign in Japan, Japanese company Salonpas is taking its pain-relief patches to fairs and festivals in Southern California and enlisting consumers in its “Pain Free Movement.” The 96-stop tour began in September and will conclude this month.