B-to-C Events
Farmers Markets are Ripe with Possibility
Farmers Markets are the place to be in the summertime—and in the spring and fall as well. Nothing quite compares to the aromas, colors, tastes and textures of fruits and veggies straight from the farm, a fact that is not lost on its patrons—foodies and would-be chefs who tend to be well-heeled as well as...
Brand Sponsorships That Will Haunt You
The Halloween season is one of the top 10 consumer spending periods in the retail space, according to the National Retail Federation, amounting to almost $5 billion last year. As we move into the spookiest time of the year, brands looking for opportunities to attract consumer dollars are exploring a series of haunting properties for...
LEGO Goes Beyond the Brick
Michael McNally, brand relations director at LEGO, recalls being fascinated as an 11-year-old on a shopping trip with his mom at Columbia Mall, in Columbia, MD, where the LEGO World Show was on exhibit. “I remember distinctly in the center court of the mall seeing the Mark Twain house, a red Victorian made completely out...
Time is of the Essence
Event marketers are known for their ability to take an idea from concept to execution quickly. However, even they agree the turnaround times are getting tighter as program time frames continue to shrink. Are shaky budgets delaying sign-off on program costs? Is technology fueling the last-minute frenzy? Or, is it just the new speed of...