B-to-C Events
Ford Fiesta Rocks at Red Bull Soundclash
Ford Fiesta on Oct. 30 hosted a pre-party for 2,000 attendees of Red Bull’s Soundclash, a battle of the bands held on Washington D.C.’s Pennsylvania Avenue, in front of the Capitol Building, that pitted rapper Wale against indie rock band Tokyo Police Club.
Grade A Experiences to Capture College Kids
As the lazy days of summer wound down and hints of autumn filled the air, it was back-to-school shopping season for parents and kids once again. It was also a sales opportunity that companies couldn’t afford to miss. Making meaningful connections with consumers during this period can make a brand stand out and influence what...
General Motors Connects Buick to Upscale Consumers
As part of a strategy to connect with upscale consumers, Buick has partnered with Food & Wine and Travel + Leisure to produce a “cultural discovery” tour in which consumers test drive the Regal sport sedan and engage in experiences with celebrity chefs, local artisans and travel experts.
Trident Invites Cab Riders to Pay in Layers
On Oct. 21, Trident Layers gum stormed New York City’s Times Square to celebrate the launch of its newest flavor, Cool Mint + Melon Fresco, by offering consumers the chance to pay for a ride in a cab, to any destination in Manhattan, with a pack of Layers gum. The stunt is designed to help...