B-to-C Events
Stella Artois Crowns Draught Master
Last Friday a crowd of approximately 700 attended the Stella Artois Draught Master Championship Event at Boston’s Liberty Hotel. Constructed in 1851 and formerly the Charles Street Jail prior to a $150 million renovation, the venue’s finely preserved panopticon structure made for a night of multi-level interactive experiences and high-level brand engagement—all within view of...
Bravo Samples Desserts in Three Cities
To generate buzz for the third incarnation of Bravo’s “Top Chef” series, “Top Chef Just Desserts,” the network put branded gourmet dessert trucks on the streets of Chicago, Los Angeles and New York City, and used Facebook and Twitter to disclose each location minutes before arriving at each stop. The trucks were part of a...
Hyundai Rolls Out Uncensored Events
To support its 2011 Sonata SE, automaker Hyundai in August launched a Sonata Uncensored experience that is traveling to 10 cities through mid-October. Consumers test drive the car and competing vehicles on a three- to five-minute closed course with a professional driver. Afterwards, they are encouraged to hang around under a large, white Hyundai-branded tent...
TLC, Lifetime and WEtv Get Tuned In
When it comes to reaching a national audience it’s pretty hard to beat the raw power of television, with millions of eyeballs there for the buying. So why are the marketers at those valuable channels integrating more and more events into their marketing strategies to reach the consumers they need? Because, according to those networks...