B-to-C Events
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Partner ContentThe Importance of Interactivity at Events
Everybody wants, and sometimes needs, to be entertained and engaged in
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B-to-C EventsHow History Keeps Comic-Con Activations Fresh
“Vikings” is one of History’s most successful TV shows, which is why for the past few years the brand has brought the series to life through immersive San Diego Comic-Con activations. This year’s convention marked the third year History has activated a “Vikings” program. So, how does the brand make sure what it’s offering is […]
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B-to-C EventsHarley-Davidson Takes Project LiveWire Global
Harley-Davidson’s Project LiveWire Experience Tour, which last year reached more than 15,000 Americans, has unplugged its electric motorcycles and is headed to Asia and Europe. The tour, which launched with media and invitation-only consumer rides at Malaysia’s Sepang International Circuit on Feb. 25, will continue through the fall and includes 13 stops in Canada and […]
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Partner ContentEmerging Trends Changing Grocery Marketing
Through our experience with Fresh & Easy and an analysis of new consumer behaviors driving today's grocery marketplace, we've assembled an informative 17-page report that helps grocers connect with consumers, remain culturally relevant and drive store traffic.
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B-to-C EventsZappos Gets Weird with Bay to Breakers Title Sponsorship
Online shoe and apparel shop Zappos.com kicked off its multi-year title sponsorship of San Francisco’s famous Bay to Breakers footrace, May 15-17, with an array of unconventional engagements meant to highlight the quirky nature of both the brand and the race. In the two days leading up to the May 17 competition, consumers could participate […]