B-to-C Events

When Ben Villalobos moved to Catalina Island off the coast of California a little over three years ago, his friends wouldn’t stop referencing the Catalina Wine Mixer—the %$#&*@^ Catalina Wine Mixer, actually. The fictitious event was featured in the hit Will Ferrell comedy “Step Brothers,” released in 2008, and is an oft-quoted scene. “Once I […]

New Behavior Analytics Systems Help Companies Optimize Experiential Displays, Exhibits, and Events to Improve Attendee Engagement and Event ROI

Now, more than ever, it is imperative for women to prove their value as event marketers in the marketplace. They need to think beyond traditional event tactics and become more strategic. They need to be able to prove the ROI on the events they execute. In short, they need to think like marketers. Following is […]

Does it REALLY matter? Women aged 18 to 50 offered up their opinions on the centuries-old debate - and most insist confidence is more important than size, according to dailymail.co.uk.

There’s nothing quite like being captivated by a sexy, sensual, and flirtatious attraction. It grabs your attention and brings you immediate gratification. You’re so mesmerized that you can’t stop thinking about it. It’s driving you wild.