B-to-C Events
Silver Bullet Express: Coors Light Train Comes to Life
Coors Light this April wrapped up a 10-week TV and online campaign inspired by its iconic Silver Bullet Express by welcoming 100 consumers aboard a fully branded VIA Rail Canada train for three days of events at select stops throughout Canada. From April 15 to 17, the brand totally transformed five baggage cars to engage...
Amtrak Pulls Out All the Stops on National Train Day
Amtrak marked its fourth annual National Train Day by kicking off a four-market tour on May 7 that celebrates the anniversary of the first transcontinental railroad and, this year, the brand’s fortieth anniversary.
Green Auto Makes Sustainable Cool
In the battle for mindshare among automakers that make alternative fuel and hybrid vehicles, it’s no longer enough to simply target the eco-conscious. If they hope to capture consumer interest—and market share—as the clean energy movement evolves, today’s auto brands need to grow the green consumer market, too, and make a case for sustainable lifestyle...
Verizon Drives IndyCar Activation with New Fan Experience
As part of its stepped-up partnership with the IZOD IndyCar Series, Verizon has signed on as a founding sponsor of the IZOD IndyCar Fan Village, a newly reformatted fan experience at the races. Verizon also sponsors a car in the series, Penske Racing’s No. 12 car driven by Will Power. Verizon presented the idea for...