B-to-C Events
Rand McNally Launches Trucker Appreciation Tour
To show its appreciation for over-the-road drivers and promote its IntelliRoute navigation devices, specifically designed for big rig truckers, Rand McNally recently set off on a five-month, coast-to-coast mobile program known as the Moving America tour.
How To Design Events Built For The Entire Family
Creating a marketing campaign that targets teens and children is never just about the kids. It’s really a two-pronged approach that is designed to appeal to the youngsters, but draw in the parents for the real brand conversion and sale. State Farm has been mastering both goals for years at high school sporting events across...
Brands Score With Super Bowl Sponsorships
For many brand marketers, there may be no bigger event than the Super Bowl, when practically all of America gathers around their TVs to watch not only the biggest football event of the year, but the boldest commercials that people will be buzzing about for weeks after the game is over. While Madison Avenue may...
Sports Minded Sponsorship Success
The biggest challenge in identifying how sports fans want to be engaged isn’t lack of information about who they are, what they’re watching and when or even where—it’s why they’re so passionate about their particular sport. So in recent years, event marketers have developed more rigorous research methods to get at the heart of why...