B-to-C Events
Good Things Come Small
If you are ready to turn over the keys to that fleet of gas guzzling shuttle buses at your next event, you’re not alone. For the third year in a row, asset management company Janus Capital Group has used pedicabs to transport athletes and their families during the annual New York City Triathlon held the...
The Yard Puts Dickies Pants to the Test
On Oct. 31, workwear brand Dickies wrapped up a mobile experience called The Yard at the Voodoo Festival in New Orleans in which consumers tried to destroy its work pants with sanders, razors and weed-eaters. The effort was part of an integrated campaign that includes TV ads and social networking sites that reinforce Dickies’ workwear...
Staffing Dashboards
In a high-tech world, the last of the low-tech event sectors is plugging in. Event staffing has for years been a rather “hands-on business” in which third-party brand ambassador providers recruit and manage staffers for the agencies that work directly with brand clients. These staffing partners relied on a mix of phone, fax and email,...
Volkswagen Celebrates Fifteenth Year at Chicago Marathon
This Oct. 10 marked the fifteenth consecutive year that Volkswagen has been a sponsor of the Chicago Marathon, and to celebrate that fact it launched the the Chicago Marathon Expo on the day before the race and the VW Fan Zone on race day, halfway through the race at mile 12, where it invited participants...