B-to-C Events
Show me the Money!
Wouldn’t it be nice if your experiential program could pay for itself? Or at least, offset costs enough to save it from the chopping block when budgets get tight? Companies like Hasbro, Bounty and HP have created programs that despite not being entirely self-sufficient (yet), are offsetting costs by bringing in money to dump back...
Alzheimer’s Association Gets Into Gear with Cycling Relay
To raise awareness about Alzheimer’s disease and to collect signatures on a petition asking Congress to make the disease a national priority, 55 Alzheimer’s researchers are spinning their way across the country in a cycling relay. The 67-day, 4,500-mile ride, called the Alzheimer’s Breakthrough Ride, launched on July 17 in San Francisco after a ceremonial...
Aetna Dishes Up Healthy Food Fight Tour
As part of its efforts to promote health and wellness, insurance provider Aetna on Sept. 1 launched the Aetna Healthy Food Fight. The 10-city tour, developed with chefs from The Culinary Institute of America (CIA), kicked off with an employee event at Aetna’s corporate headquarters in Hartford, CT, that featured an appearance by celebrity chef...
Brands Rock Summer Concerts
Summer concerts bring kids of all ages out to fairs and festivals, amphitheaters and arenas to rock with their favorite bands. And this year, as they piled into stadium parking lots and plied their way through the concourse crowds, they found all kinds of engaging experiences. Some, thanks to OfficeMax, got to create signs to...