B-to-C Events
Ben & Jerry’s Rolls Out Cool Campaign
When it comes to delivering a personal touch, other marketing disciplines have nothing on experiential. So when social media came on the scene, it was only natural that the two forces would come together to create a killer combination of live and virtual experiences.
Dockers Event Dares Guys to ‘Drop Trou’
To generate trial of its new Alpha Khaki pants, Dockers on Sept. 17 held an Alpha Fan bar crawl that dared guys to “drop trou” to win a free pair and be entered for a chance to win a grand prize. The events took place at three bars in five cities—Chicago, Los Angeles, Miami, New...
Brand Mascots Bring The Thunder
Iconic brand mascots have long been popular draws for live events. But now, with the advent of social media, vintage mascots have gone modern and gained greater relevance as a strategic event marketing tool. Thanks to Facebook, Mr. Peanut can have his own fan base. And nothing updates an Oscar Mayer Weiner like a shiny...