B-to-C Events
Brita goes Back to School
Brita this month is handing out reusable water bottles and coupons on eight college campuses to drive students to local stores to purchase one of its signature water pitchers. The program kicked off on Aug. 20 and runs through September at the Evergreen State College in Olympia, WA, George Washington University in Washington D.C., Gonzaga...
Hot Wheels
When Ford’s zippy Fiesta hits American streets this year, to the casual observer it will look like a fun, affordable ride. With a sticker price of less than $15,000, some models come with a message center and trip computer on the dashboard, a floor console with a USB port and other amenities designed to appeal...
Ford Fiesta Gets Local with Events
To drive excitement and leads for the North American launch of the 2011 Ford Fiesta, Ford has launched a multi-tiered program of events in four Northeast markets—New England, Philadelphia, the New York/Tri-state area and Washington, D.C. The Fiesta Northeast tour, which launched in June and runs through the end of October, follows on the heels...
Hyundai, WEtv and Salesforce.com Earn A+
When it comes to launching event programs in a market still stinging from the effects of the recession, some brand marketers feel more comfortable taking calculated risks than trying new ideas. That’s why more and more brands are testing the value of their event strategies in small doses before rolling them out to the masses....