B-to-C Events
Adidas Stands Out at Lollapalooza with Giant Shoebox
At this summer’s Lollapalooza music festival, long-time sponsor adidas boosted its visibility by propping a 16-foot by 30-foot branded shoebox constructed out of shipping containers next to the stage it sponsored. The activation was live in Chicago’s Grant Park from Aug. 6 to 8, and is part of an integrated campaign for the launch of...
Mattel’s Color Shifters Tour Hits Canada’s Highways
To introduce Canadian kids and their parents to its new Color Shifters line of diecast cars, Mattel’s Hot Wheels brand created a life-sized color shifting Ford Mustang, which it will show off in 50 markets this summer.
Cooking Channel Treats Fans to Gourmet Ice Cream
Adhering to its mantra of “for food people, by food people,” the Cooking Channel is partnering with local gourmet ice cream and popsicle shops on its 15-city summer tour to reach serious foodies and differentiate its hardcore cooking content from the more reality competition-based shows on sister channel, the Food Network.
Lay’s Kicks Off Mobile Farm Tour
Lay’s potato chips, a brand of PepsiCo’s Frito-Lay division, kicked off a mobile greenhouse featuring its potato farmers that is traveling to five cities following its July 26 debut in New York City’s Times Square. The tour will visit Boston’s City Hall Plaza, Chicago’s Millennium Park, Detroit’s Tigers Stadium and The Grove in Los Angeles...