B-to-C Events
Hyundai Rolls Out Uncensored Events
To support its 2011 Sonata SE, automaker Hyundai in August launched a Sonata Uncensored experience that is traveling to 10 cities through mid-October. Consumers test drive the car and competing vehicles on a three- to five-minute closed course with a professional driver. Afterwards, they are encouraged to hang around under a large, white Hyundai-branded tent...
TLC, Lifetime and WEtv Get Tuned In
When it comes to reaching a national audience it’s pretty hard to beat the raw power of television, with millions of eyeballs there for the buying. So why are the marketers at those valuable channels integrating more and more events into their marketing strategies to reach the consumers they need? Because, according to those networks...
Activision Hunts for Pre-orders with New Mobile Tour
With its new Hunt Across America Tour, which hits 27 GameStop and Cabela’s locations across the country this September and October, Activision is driving pre-orders and excitement for its new hunting-themed video game titles, Cabela’s Dangerous Hunts 2011 and Cabela’s North American Adventures for Wii, Xbox 360 and PlayStation 3. Consumers that visit the tour...
Code Blue Returns to CollegeFest
On Sept. 11 and 12, recovery drink Code Blue returned to CollegeFest for a second year to reconnect with college students in the Boston area, a major market for the brand. The back-to-school event held at Boston’s Hynes Convention Center is organized by New York City-based youth marketing agency Mr. Youth, and attracts more than...