B-to-C Events

Marketers looking at concert event sponsorships to amplify brand messaging are looking in the right direction. A new study by event marketing technology company Tagkast has found that, among all event attendee types, concert attendees are most likely to share branded photos on social media and produce social endorsements for brand sponsors. Concert activations hold […]

8 Questions to Ask Your Experiential Agency

Guerrilla Marketing may seem old school, but it’s becoming an inventive and unique way to not only capture attention, but sustain it. In an age where most businesses and consumers are screen obsessed, getting their attention off-screen will be pleasantly disruptive and memorable. No one expects to see a digital projection on the side of a building at night. They’re going to stick around and figure out why it’s there, what it’s about and how it’s done.

eSports fans are expected to rival American football fans by 2017. Is your brand ready to jump on the bandwagon? Here's what you need to know in 60 seconds - from GMR Marketing.

Experiential marketing led the way in marketing expenditure during the second quarter of 2015, according to the latest Bellwether report. GMR Managing Director (London) James Hunt sat down with Event magazine to discuss the findings, which reported +7.4% of experiential marketing agencies recording growth in marketing budgets.