B-to-C Events

Crocs on June 23 held a press event in New York City to promote its Funway Runway configurator, a social experience built on Twitter that allows fans of the brand to make a personalized fashion video and then share it with friends on social media. Consumers use the configurator to choose a model, their outfit, […]

ImagiCorps creates a flexible and compelling promotional tour for Verizon.

Red umbrellas were nearly as ubiquitous as the perfect golf swings on display at the 2015 Travelers Championship golf tournament, which took place June 22-28 at TPC River Highlands in Cromwell, CT. The red umbrella, after all, has been the insurance giant’s signature logo since the 1870s. Travelers took over as title sponsor in 2007 […]

FedEx challenged some of the world’s brightest young minds to complete a social media-based battle of wits as part of its sponsorship of the FIRST Championship, an international STEM (science, technology, engineering and math) competition that took place in April in St. Louis, MO. A sponsor of FIRST competitions since 2002, FedEx has long provided […]

Women in event marketing think of themselves as “strong,” “passionate,” “warriors,” “magic makers.” Those are just a few of the words they used to describe themselves in the upcoming edition of Event Marketer’s Women in Event Marketing special report. The women we profile in the issue are a vocal lot, with plenty to say about […]