B-to-C Events
Tic Tac Taps into Emmy Buzz
Candy brand Tic Tac took advantage of the excitement surrounding the Emmy Awards on Aug. 30 to be the lead sponsor of a Luxury Gift Lounge at the SLS Beverly Hills Hotel two days prior to the show. Organized by Los Angeles-based GBK Productions, the gift lounge invited media and celebrities to interact with brands...
The State of the Tchotchke
It can be looked upon as a throwaway element, but if that’s your promotional product modus operandi, you are probably just throwing away your money. If handled properly, the stuff you give away can come back to you in the form of brand loyalty and ROI. But the promo industry is in flux, with new...
Tech Deck Gets Air with Tony Hawk
This summer, skateboarding toy brand Tech Deck took its line of fingerboards to Europe as a sponsor of the Tony Hawk and Friends tour. The sponsorship activation was designed to build brand equity and get kids excited about fingerboarding—a game where players use their fingers on a miniature toy skateboard to perform tricks similar to...
Show me the Money!
Wouldn’t it be nice if your experiential program could pay for itself? Or at least, offset costs enough to save it from the chopping block when budgets get tight? Companies like Hasbro, Bounty and HP have created programs that despite not being entirely self-sufficient (yet), are offsetting costs by bringing in money to dump back...