B-to-C Events
Twinlab Consumer Interactions Spike Up at AVP Matches
As part of a three-year sponsorship contract with the AVP, vitamin, mineral and bodybuilding supplement provider Twinlab has created a three-part experience at this summer’s AVP Nivea Pro Beach Volleyball Tournament that runs through September. One of Twinlab’s objectives is to have consumers try its product after an intense workout.
Mootopian Oasis Touts Benefits of Milk
The California Milk Processor Board this summer is supplementing a year-long ad campaign called Mootopia with experiential lounges that are traveling throughout the state to surf and volleyball competitions, state fairs, outdoor malls and other high-traffic areas.
Mentos Freshens Up Facebook Page with Wacky Stunts
To generate content for its Facebook page and give consumers a reason to go visit it, candy brand Mentos (a.k.a. The Freshmaker) set loose a street team on the streets of Minneapolis for four weeks (June 7 to July 9) this summer. Dubbed the Mentos Instigators or Super Fans, depending on the event, the team...
Dove and Tabasco offer a taste of the good life
Smart women have known for years that the way to a man’s heart is through his stomach. Now it seems that marketers have awakened to that knowledge, too, and are incorporating sweet indulgences like wine, chocolate, gourmet dishes and even helpful tips into events that offer attendees a respite from their busy lives.