B-to-C Events
Aetna Dishes Up Healthy Food Fight Tour
As part of its efforts to promote health and wellness, insurance provider Aetna on Sept. 1 launched the Aetna Healthy Food Fight. The 10-city tour, developed with chefs from The Culinary Institute of America (CIA), kicked off with an employee event at Aetna’s corporate headquarters in Hartford, CT, that featured an appearance by celebrity chef...
Brands Rock Summer Concerts
Summer concerts bring kids of all ages out to fairs and festivals, amphitheaters and arenas to rock with their favorite bands. And this year, as they piled into stadium parking lots and plied their way through the concourse crowds, they found all kinds of engaging experiences. Some, thanks to OfficeMax, got to create signs to...
Samsung, Qdoba and Mekhong Have the Secret
Secrets are irresistible. It’s no surprise then that brands are using them to lure consumers to events. There are secret locations, secret build outs, secret celebrity appearances—you name it. But making sure a mysterious event is interesting enough to hook consumers is an art form that requires building the right amount of anticipation. Here’s a...
Brita goes Back to School
Brita this month is handing out reusable water bottles and coupons on eight college campuses to drive students to local stores to purchase one of its signature water pitchers. The program kicked off on Aug. 20 and runs through September at the Evergreen State College in Olympia, WA, George Washington University in Washington D.C., Gonzaga...